One of the most overlooked strategies in building a small business is focusing on ONE clear offer instead of trying to sell everything at once. When you narrow down to a single irresistible offer, 3 things happen: 1. Your message becomes crystal clear. 2. Marketing gets simpler (you know exactly who you’re speaking to). 3. Customers feel more confident saying “yes” because they aren’t overwhelmed with choices. The truth is, you don’t need 10 products to win—you need one strong offer with a clear transformation. Once that’s profitable, you can expand. So ask yourself today: What’s the ONE offer I can double down on that solves my customer’s biggest problem?

I just went through 3 day event selling online and the prime mover foundation upsell was outside of my budget. But I own all 3 book and audio books. So as the event was happening I realized that I’ve heard some of this information before (I’ve listened to parts of the Audio books, but never finished) Now I didn’t do the VIP so I couldn’t get the replay of selling online but I did upgrade to the workbook (however I’m still happy I did the event because there was additional content and framework that was introduced) So because I did not get the video replay I am forced to figure this out through the books, audiobooks and workbook. I felt forced to open the expert secrets book. Didn’t even start from the beginning. Because I wanted to do my offer 1st ( per the instructions I received from the 3 day event). ❤️ and what do you know…all the information is right there in the damn book 🤦🏾‍♀️ In even more detail that the event. But here’s the thing I just realized about myself. (This is after I’ve heard Russell say it and now reading it in the Expert Secrets Book.) I would rather pay more money , block out a time on my schedule to attend a workshop to get the information. Than just reading the book 🤷🏾‍♀️ I’ve had these books for months and they’ve just been sitting on my desk looking pretty. WOW. 🤯 it’s hard accepting that I’m the one that’s been holding myself back. But I really can’t blame anyone else. The info was right there. 👀 Well all I can really do is forgive myself. Do better, read these books, follow instructions, implement what’s in the book and make some money so Prime mover foundation will be an easy investment. Appreciate you @Russell Brunson Thank you

What if I told you there’s a little-known loophole on how the IRS could cover your Prime Mover Foundation membership...? Sounds crazy, right? But it’s REAL. And this Monday… we’re doing something crazy. (I’m seriously pumped about this!!) Prime Mover CEO, Bill Allen, is going LIVE to share a strategy most entrepreneurs have NEVER heard about… a strategy that could completely shift the way you think about paying for your business. Here’s the scoop: - WHAT: Bill Allen breaking down a tax strategy for entrepreneurs - WHEN: Monday, August 25th @ 11AM ET (~2 hours) - WHERE: Zoom link will be sent to your inbox (watch for it!) - WHO: Selling Online attendees from this cohort only - WHY: Because entrepreneurs NEVER say “I can’t afford that.” Instead, the question is always… “How can I afford that?” That subtle shift changes everything. And if you’ve been looking for a way to step fully into Prime Mover… this could be your “HOW.” Don’t miss this. It’s a private session and might be the exact excuse-buster you’ve been waiting for… REMEMBER: No registration needed. If you registered for Last Week's SELLING ONLINE event, just check your email for the Zoom link.

So, I thought it would be fun to start a new series here called "Which Test Won..." We have a dozens of active split tests running every day on all our funnels, and we never get to show off the cool stuff we're learning, SO... would you be ok if I started post results here for you all to learn from!?! :) Ok... the goal of this first test was to set out to improve the VIP upgrade form in the Your First Funnel Challenge by reworking the headline alignment to see if focusing on VIP would improve order rates. So many say that a strong headline can drive results—but does that depend on *which* benefit you highlight? ================ TEST: Where Is The Focus Of The FREE!? A) Trial Free? B) VIP Free? The test focusing on the VIP free increased conversions my 19.95% which added an additional 335+ new trials per month from the same traffic! ================ Originally, the headline read, “Start Your FREE 30-Day Trial of ClickFunnels 2.0 and get the VIP Experience for FREE!” The 30-Day Trial took the lead, with VIP as the secondary bonus. We rephrased it to make VIP the star: “Get The VIP Experience For FREE And Start Your FREE 30-Day Trial of ClickFunnels 2.0!” This simple shift paid off. Our updated headline led to a 19.69% jump in order rate, a solid win with higher conversions. That means more users saw the VIP experience as the top value driver, and the trial became an added bonus. The takeaway? Don’t hesitate to reframe your headline’s focus to see what resonates best with your audience. It’s all about testing what truly connects—so that you know your headline is doing its job where it matters most.

We've got a lot of cool things coming soon to "Understand.me" - but for now, the key is getting your own profile page setup! You can see my page here: https://understand.me/russellbrunson You can create your own (for FREE) here: https://understand.me/