“Work Smarter, Not Harder: eCommerce Growth Framework”
Most people think running an eCommerce store is all about products and discounts, but the real winners focus on systems and customer experience. Here’s a simple framework to make your store thrive:
  1. Know Your Niche – Don’t try to sell everything. Focus on a specific audience and solve their problem better than anyone else.
  2. Optimize the Store Experience – Fast loading, clear product descriptions, and easy checkout make a huge difference.
  3. Traffic Strategy – Pick ONE main channel (TikTok, Instagram, or Google Ads) and master it before expanding.
  4. Retention & Upsells – It’s easier to sell again to an existing customer than to find a new one. Build email flows, bundle offers, and loyalty programs.
  5. Data-Driven Decisions – Track what’s working, tweak what isn’t, and always measure ROI.
🚀 The key: Don’t just work harder, work smarter. Focus, test, and optimize consistently.
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Thomas Henry
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“Work Smarter, Not Harder: eCommerce Growth Framework”
Selling Online / Prime Mover
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