Hey folks - this is a super powerful strategy we'll be teaching LIVE tomorrow - Here's the TL;DR... If you are a CREATOR (courses, coaching or info products) - this could be an absolute game changer! YEP, IT's TRUE: E-commerce dominates ad platforms (Meta, Insta, etc.), period. By this I mean - BY FAR the brands spending the most money on profitable ads are selling physical products (razors, clothing, jewelry etc.). It's very rare to see "creators" running paid traffic at significant scale. BUT WHY IS THIS? #1 - Simple: First off, running ads for e-commerce means you can gain massive advantage by bidding on CUSTOMERS. Right now, the AI and machine learning used by these platforms are so effective that creators who bid on leads, videos, clicks, etc. CAN'T COMPETE. When you optimize ads for leads - Meta will become extremely proficient at finding the users most likely to fill opt-in for free stuff all day, not necessarily become clients! Bidding on purchases using a Customer Magnet is 10X more effective than any other strategy, period. (Many of you have purchased courses on ads where folks teach running ads for video video views, clicks, retargeting etc - I have one question for these experts: Show me 10 of your clients spending 5-10K per day using these out-dated models. CRICKETS!) #2 - The FLOAT PERIOD. Running ads for purchases means you get INSTANT feedback the same day! Spend $100 today, make $150 TODAY - scale. In contrast - running ads to sell courses or high ticket offers can take days or weeks to even know if the ads are working! 99% of you don't have that luxury! #3 - The "marketers tax!" - as a general rule, marketers pay more for CPM's than DTC (direct to consumer) brands. Why? because Meta's number one priority is a positive user experience - they can't run ads to users who aren't there! As you can see, the cards are stacked against CREATORS... At least they were before NOW!

Thank you for this new feature- when we duplicate a Campaign we can choose to NOT duplicate all the Assets we had previously created. This is really helpful!!! @Jack Smith @Aaron Fletcher and team!

Licia used her messaging and roadmap to attract ideal clients to fully book out her coaching program. 2 cohorts booked out 10 clients per cohort Lots of $$$ 😉 Traffic: mix of ads and organic

Can You make it? Confirm below... I hope to see you this Thursday for a special Live Pre-launch meeting to show you our new Automated Ads Builder... 👉 Reserve a Spot Here: https://go.growthworks.io/growthworks-ad-builder-launch (This is the biggest launch we've done in over 12 months and I think this will blow you away! - I will show you the first A-Z platform for using Facebook/Meta ads to sell courses, coaching and digital products - starting as low as $5 per day!) *Limited spots available - please reserve your seat of you can attend live... 👉 Reserve a Spot Here: https://go.growthworks.io/growthworks-ad-builder-launch See you there! --Aaron

Folks - this message/strategy is extremely important if you want to grow your online business... The money truly is in the follow up - but it goes much deeper! The attached (image 1) represents a quick poll I posted in our Growthworks CORE group... I asked them "How long were you in our universe (subscriber or aware of Fletcher Method or Growthworks) BEFORE you purchased Growthworks?" And as you can see (and as we expected)... 71 customers purchased within the first 90 days...(awesome!) But 98 customers purchased after the first 90 days! This brings me to: IMPORTANT CONCEPT #1: Chill and don't rush things (you can't hurry love). You must have a nurture sequence in place. (Nurture Sequence overview here)... I can't even recall the number of times I've prematurely killed otherwise profitable ad campaigns, promotions and even whole products just because I was too caught up in short term thinking... (The number of times I've head clients say some version of "I've been running these ads for 3 days, I have 22 leads and no appointments - WTF?!"...) But, as counter-intuitive as it might seem, you actually DON'T WANT CUSTOMERS WHO BUY TOO QUICKLY! These are your cancels, chargebacks and headaches. They need to be pressure closed and seldom stick. This is like getting married to the waitress you met last Saturday in Vegas: super fun today but probably a nightmare over the long run :) You want the folks who come to you ready to work with you! - they've seen you and your content many times and have built the bond and trust required for a good, long term relationship! As Jay Abraham says "clients not customers!"... Understanding this "long tail" concept (greater distribution occurs over time) can literally make or break your business! (The Long Tail). Remember Image one - MOST of the clients (and REVENUE) happened over time, after the initial wave of business. This how pros market!