Jul '24 (edited) • General Discussion
NEW "Info-Commerce" Business Model!
Here's the TL;DR...
If you are a CREATOR (courses, coaching or info products) - this could be an absolute game changer!
YEP, IT's TRUE: E-commerce dominates ad platforms (Meta, Insta, etc.), period.
By this I mean - BY FAR the brands spending the most money on profitable ads are selling physical products (razors, clothing, jewelry etc.).
It's very rare to see "creators" running paid traffic at significant scale.
BUT WHY IS THIS?
#1 - Simple: First off, running ads for e-commerce means you can gain massive advantage by bidding on CUSTOMERS.
Right now, the AI and machine learning used by these platforms are so effective that creators who bid on leads, videos, clicks, etc. CAN'T COMPETE.
When you optimize ads for leads - Meta will become extremely proficient at finding the users most likely to fill opt-in for free stuff all day, not necessarily become clients!
Bidding on purchases using a Customer Magnet is 10X more effective than any other strategy, period.
(Many of you have purchased courses on ads where folks teach running ads for video video views, clicks, retargeting etc - I have one question for these experts: Show me 10 of your clients spending 5-10K per day using these out-dated models. CRICKETS!)
#2 - The FLOAT PERIOD. Running ads for purchases means you get INSTANT feedback the same day! Spend $100 today, make $150 TODAY - scale.
In contrast - running ads to sell courses or high ticket offers can take days or weeks to even know if the ads are working! 99% of you don't have that luxury!
#3 - The "marketers tax!" - as a general rule, marketers pay more for CPM's than DTC (direct to consumer) brands.
Why? because Meta's number one priority is a positive user experience - they can't run ads to users who aren't there!
As you can see, the cards are stacked against CREATORS...
At least they were before NOW!
ENTER: INFO-COMMERCE.
After spending over $3M of my own money - not as an agency running ads for other brands or selling courses teaching low budget day trading tactics, I have run profitable campaigns selling courses, coaching, agency services, events and software.
I have also spent the last 11 months devouring every course and hiring every coach I could find. (I did find some good ones but they are rare!)...
I invested $80K + and countless hours researching and testing every model I could find.
And I realized a crazy fact: There is no A-Z, solid model teaching CREATORS how to use paid traffic.
So we built one.
And I believe it will absolutely blow you away!
Teaser...
Imagine if you could run a handful of simple ads in a single campaign, with zero targeting and get paid from day one....
Using the 8 highest converting ads we've tested, created automatically and customized to your product and offer...
AND - you could start this in 2-3 days, starting with a budget of just $5 per day...
YOU DON'T EVEN NEED A PRODUCT!
You literally get paid to create new offers!
WATCH THE REPLAY HERE
enjoy!
--Aaron
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NEW "Info-Commerce" Business Model!
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