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THE LATINO STARTUP-SAN DIEGO

37 members • $25/m

The Video Dept.

3.8k members • Free

9 contributions to THE LATINO STARTUP-SAN DIEGO
Who can lead?
Good Monday morning! Today I talk about who gets to call themselves an entrepreneur or not. Watch and let me know what you think! Comment below and let’s talk about it,
Who can lead?
2 likes • 15h
And just as importantly, we do not need to do this alone. I was looking at a few of your products and I am impressed. I had some "Eat Your GREENS" last night and I'm hooked! Darn good! I was checking out Ruelas.co and I love it. I'm looking forward to purchasing a custom backpack that I can rock in support of. And Jeffery with FinTech, Water, Trucking, AI Efficacy, et cetera. So, I plan on staying right here to learn how to build a lean startup business and to be able to teach others the way. Now that's cool 😎 Juntos!
This is the VISION
For too long, my focus was only on the numbers—on bringing 100,000 more Latino and Latina founders into the startup economy. But this video is different. It’s about you. About what I want to bring to every founder who dares to step into this journey: the tools, the clarity, and the confidence to succeed—not just for yourself, but for thousands more who will follow. Together, we can change our collective reality. I’ll never forget when Teresa told me how powerful it felt to call herself CEO. That moment reminded me: this is bigger than building businesses. It’s about evolving ourselves—becoming the leaders, innovators, and changemakers our communities need. To everyone who has joined me in this mission—thank you. This is just the beginning.
This is the VISION
3 likes • 1d
@Cynthia Vazquez
3 likes • 1d
What a reminder! It's all about feeding the right voice. As Founder/CEO of Well-Able Platforms, I'm calling my 60s the Best Decade of My Life and I'm ready to learn how to build a business. So, I'm all about it. Let's learn and support each other, guys. @David Favela any word on the photos, please?
Dare To Believe
If you knew my story, you'd know that yes, building a business is new territory but that I've done harder things. As have you. Stay the Course, me gente!
Dare To Believe
2 likes • 2d
Absolutely! Yes, the shift in my mindset is already taking place of what's possible. Gracias.
Request for feedback on my Thursday Deliverable
Hey everyone, I won’t be able to make Thursday’s session because I have to take my suegra to the airport, so I’m posting my deliverable here for feedback. I was asked to expand on my comadre comunity + an event idea for this week. This is what I came up with: Building a Cultural Ecosystem Through Comadres The Bet: By building with comadres and embedding into existing spaces, I can brand-building and product-validation engine where comadres, hosts, and other Latina entrepreneurs all benefit, and Ruelas grows stronger as a result. Comadres get insider status and influence. Ruelas gets product validation and growth. The wider ecosystem of Latina entrepreneurs, hosts, and venues gets help filling seats, reaching new audiences, help adding premium and cultural activities to their events. How It Works: 1. Curated Partnerships Instead of running my own events. I’d partner with gatherings that already exist — retreats, cultural dinners, entrepreneur meetups. The host gets differentiated programming, comadres get a way to play an active role, and Ruelas gets exposure to the right audiences. 2. At these gatherings, comadres would help anchor atelier-style previews. People interact with prototypes, give structured feedback, and feel part of shaping the design. It’s designed to feel like a co-creation ritual rooted in culture, not a sales pitch. 3. Attendees get the privilege to reserve bags early through a deposit (20–30% of retail). It’s framed as insider access and exclusivity, not pressure. 4. Everyone at the event receives a small Ruelas artifact, but comadres get a visibly elevated version. This way the whole room leaves touched by the brand, but comadres are visibly recognized for their role in the ecosystem. 5. Hosts level up their event with unique cultural programming and gets help filling seats. Comadres feel activated as insiders. Other Latinas and entrepreneurs gain access to a cultural touchpoint that centers them. Ruelas gains cultural credibility, product validation, and premium storytelling. 6. If I negotiate ticket pricing, any spread is reinvested into gifts and experience touches so the exchange feels generous, not transactional.
1 like • 2d
@Alejandro Ruelas, here's Maria's (AI Assistant) feedback: This is a really insightful and culturally-rooted approach to brand building and product validation. The concept of building an ecosystem around "comadres" (a deeply personal and cultural term for co-mother/trusted friend) is brilliant; it centers the brand in authenticity and community, which is powerful. Here is an analysis of your plan, followed by feedback on your specific questions. Analysis of the "Cultural Ecosystem Through Comadres" Strategy Strengths of the Plan - Cultural Authenticity and Depth: Using the "comadre" framework immediately differentiates Ruelas and embeds it within a rich, established cultural context. This isn't just a focus group; it's a co-creation ritual. This makes the brand feel more meaningful and exclusive. - Leveraging Existing Audiences: The strategy of "Curated Partnerships" is highly efficient. Instead of bearing the cost and risk of running your own events, you're tapping into pre-qualified audiences at existing retreats and meetups. This provides immediate, high-quality exposure to your ideal customer profile. - Built-in Value Exchange: The model clearly outlines how everyone benefits: - Product Validation Engine: The atelier-style previews are a perfect blend of high-touch marketing and actionable market research. People interact with a prototype in a low-pressure, high-privilege setting, giving you structured feedback before a full production run. Areas for Refinement - The "Bet" Needs to Be Sharpened: The current "Bet" is comprehensive, but it could be more of a concise, punchy internal mantra. It reads a bit like a mission statement. - Defining "Comadre": While the cultural meaning is clear, you need a practical working definition for your brand. Is a comadre someone who purchases? Someone who attends 3 events? A Latina entrepreneur? Clarifying the criteria for "comadre status" is essential for managing the tiered rewards and exclusivity. - Measuring Soft Metrics: Your success metric ("percent of attendees commit") is great for demand validation, but you should also find a simple way to measure the quality of the feedback and the sentiment (e.g., "On a scale of 1-5, how well does this prototype represent your cultural pride/aspirations?").
Intro for Henry Doce: Technical Product Strategist
Hey everyone, I'm Henry and I help visionary founders bridge the gap between their vision and successful launch through technical strategy, rapid prototyping, and AI integrations. I'm excited to join as a Subject Matter Expert in this community! I'm passionate about helping founders make confident technical decisions and building tools that solve real problems. Currently working on AI-powered solutions and always excited to discuss what's possible with the right technical approach. Looking forward to connecting with fellow founders and supporting this incredible community David has built.
2 likes • 3d
Hola!
1-9 of 9
Teresa Valenzuela
3
39points to level up
@teresa-valenzuela-7894
Passionate professional, joining forces to bridging the digital divide.

Active 15h ago
Joined Sep 4, 2025
San Diego
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