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Owned by David

The Latino Startup San Diego is a community for Latino founders. We help turn ideas into businesses using LEAN Startup methods and peer support.

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42 contributions to THE LATINO STARTUP-SAN DIEGO
LatinX MBA Conference Next Week
Next week Latin X MBA association will be hosting its annual conference in Los Angeles. All the info is in the calendar, so take a look, follow the link and see the caliber of speakers and discussions. I hope to be better and will attend! My goal is to try to give you visibility to events that will inspire, motivate, inform and support your business growth. You don't have to go to all events, it would be overwhelming, but pick the ones that will help you the most!
2 likes • 8h
@Catherine Rells One of my goals is to get free or discounted tickets for our members. I wasn't able to for PROXIMO or LATIN X MBA, but given a little more time I think I can! For Startup San Diego, I did get 10 tickets for free! A $229 value... This is a key value, otherwise it gets really expensive.
Tonight’s Session
Sorry everyone I’m a little under the weather and won’t be joining tonight. I hope to see you all next week!
1 like • 1d
Yes, Im taking time to slow down and self care. We got this, next week we can get back on the horse and move our projects forward.
Velocity LA Kicks Off Today!
Hey team, Jeffrey Rosales and I will be speaking on a panel tomorrow about how veterans are one of the greatest talent pools for startup founders! "At this year’s Velocity Conference in Los Angeles, the spotlight turns to the Vetlocity Panel, where two trailblazers—Jeffrey Rosales and David Favela—will take the stage. Together, they’ll challenge old narratives and ignite a conversation on what it truly means to build the future of veteran entrepreneurship from the ground up. Expect bold insights, raw stories, and a vision that refuses to be ignored." Because we both will be in the conference and there's a chance we might be occupied, I want to challenge the team to self lead the meeting on Thursday as a Community of Practice. Talk about your challenges, achievements or questions. The amount of knowledge, talent and experience on the call is amazing and worth thousands of dollars if you were paying each other in the real world. The Latino Startup is bigger than me; you all are the greatest asset and will be what makes this propel our lives forward together. We got this! Thanks, and maybe see you tomorrow! David
Velocity LA Kicks Off Today!
1 like • 2d
I just got the time and yes, we’re on panel from 4:30-5:30, so best case is we call in a bit later.
0 likes • 1d
Hi all, sorry to share that I came down with COVID, could not go to LA and will miss our group meetup today. But as I said, this movement is bigger than me, it’s all of you who make it what it is. Please share your status, what your stuck on, what you achieved, what you learned…. Thank you..
Intro for Henry Doce: Technical Product Strategist
Hey everyone, I'm Henry and I help visionary founders bridge the gap between their vision and successful launch through technical strategy, rapid prototyping, and AI integrations. I'm excited to join as a Subject Matter Expert in this community! I'm passionate about helping founders make confident technical decisions and building tools that solve real problems. Currently working on AI-powered solutions and always excited to discuss what's possible with the right technical approach. Looking forward to connecting with fellow founders and supporting this incredible community David has built.
0 likes • 1d
Welcome Henry! Thanks for joining and looking forward to scheduling a time for you to talk to the group!
Request for feedback on my Thursday Deliverable
Hey everyone, I won’t be able to make Thursday’s session because I have to take my suegra to the airport, so I’m posting my deliverable here for feedback. I was asked to expand on my comadre comunity + an event idea for this week. This is what I came up with: Building a Cultural Ecosystem Through Comadres The Bet: By building with comadres and embedding into existing spaces, I can brand-building and product-validation engine where comadres, hosts, and other Latina entrepreneurs all benefit, and Ruelas grows stronger as a result. Comadres get insider status and influence. Ruelas gets product validation and growth. The wider ecosystem of Latina entrepreneurs, hosts, and venues gets help filling seats, reaching new audiences, help adding premium and cultural activities to their events. How It Works: 1. Curated Partnerships Instead of running my own events. I’d partner with gatherings that already exist — retreats, cultural dinners, entrepreneur meetups. The host gets differentiated programming, comadres get a way to play an active role, and Ruelas gets exposure to the right audiences. 2. At these gatherings, comadres would help anchor atelier-style previews. People interact with prototypes, give structured feedback, and feel part of shaping the design. It’s designed to feel like a co-creation ritual rooted in culture, not a sales pitch. 3. Attendees get the privilege to reserve bags early through a deposit (20–30% of retail). It’s framed as insider access and exclusivity, not pressure. 4. Everyone at the event receives a small Ruelas artifact, but comadres get a visibly elevated version. This way the whole room leaves touched by the brand, but comadres are visibly recognized for their role in the ecosystem. 5. Hosts level up their event with unique cultural programming and gets help filling seats. Comadres feel activated as insiders. Other Latinas and entrepreneurs gain access to a cultural touchpoint that centers them. Ruelas gains cultural credibility, product validation, and premium storytelling. 6. If I negotiate ticket pricing, any spread is reinvested into gifts and experience touches so the exchange feels generous, not transactional.
2 likes • 3d
Wow.. love it! As far as the program design, you got it. This is an innovative way of brand building and Customer engagement. The Comadres are your Early Adopters! They have status, they have a voice, they have fun! Regarding your questions I'd say the following; 1. The first level of validation is did they come? Second level of validation, did they have fun, would they come again, third level of validation, yes.... give them the opportunity it purchase, but make it like the last validation and be very casual with it. At this point, they are a great early adopter focus group, you are already winning. 2. Not sure if you need tiered gifts, everyone is looking for "experiences", you just created something that is meaningful, fun, and engaging. That's a win in anyones book! 3. I think the biggest question you are validating is if "Culture + Design" wins over mass produced, brand names that only carry premium perception, be it French, Italian or other. 4. 5. All people buy brand names because they want to attach something external to themselves so that others can perceive them as premium, exclusive and valuable. Can you create a brand, birthed in shared culture, in nostalgia, in smell, in touch that connects them with something deeper in themselves that, when they wear it, makes them feel complete, more than good enough, and even more premium on their terms.
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David Favela
5
340points to level up
@david-favela-9855
Director Technology Incubator at UC San Diego, award winning brewery owner and seasoned professional from HP.

Active 3h ago
Joined Aug 27, 2025
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