Let's check out what a brand is in the age of AI, how to engineer an entity and work towards the golden trophy of visibility and recognition: Notability 🏆

Just closed the brand reach call, a great way to quick-start our Brand Representation chapter, and just wanted to share with you a tool that I've been using to gather insights on ChatGPT responses. Going back to one of my top recommendations: If you want to be part of AI answers, look at the sources! A quick way to look at the sources is clicking at the sources button under the answer as in the attached image, that would show you the list of sources that AI used to complete that answer. Use this list of URLs as a target to work your way to the answers: - What social media profiles, directories, blog posts are being surfaced? - What content type is AI preferring? - What do I need to work on next? PS: If you want even more insights and specifc datapoints to track, you can download this chrome extension that I've showcased in the call: ChatGPT Search & fan-outs capture You will have to install it, run it and once the tab of the extension is open you can start one search in ChatGPT and it will read it and show the results on the extension browser tab like in the attached image.

Hi Everyone! I trust you are all absolutely AMAZING! I'm a bit confused. I see that some people already passed their certification exam, but I'm not sure I even received mine. And, this room looks different, as does the course. Have I entered the Twilight Zone?

Key Announcements: - We have opened our subscription Tiers: Premium-Pioneers & VIP-Strategist. - I've released the course intros for: The AEO Mindset & The AEO Blueprint. So you guys can get excited about what's coming. - Call Schedule for the Group Coaching Calls will be defined through a survey. Ignite Members: I'll post a form here so we can give you proper access

Pretty crazy update from Grok today: In the evolving landscape of Answer Engine Optimization (AEO), recent developments highlight a shift toward AI-friendly content structures and performance tracking tools. Google’s VP of Product emphasized focusing on user-centric content for AI search, advising creators to prioritize quality and relevance over specific optimizations for generative engines. New strategies include embedding structured data, clear Q&A formats, and entity recognition to improve visibility in tools like ChatGPT and Perplexity, with experts noting that direct answers in the first 100 words significantly boost citation rates. Additionally, platforms like Profound and HubSpot’s AEO Grader are gaining traction for measuring AI visibility across multiple engines, offering insights into citation rates and competitive benchmarking. Case studies demonstrate AEO’s impact, such as Xponent21 achieving a 4,162% traffic increase through targeted optimizations for Perplexity and Google AI Overviews, emphasizing E-E-A-T signals and original content. In the IT niche, Luxeo’s implementation of technical preparations led to prominent AI citations, showcasing how structured content can counter shifting search trends. Industry commentary warns of fake AEO success stories, urging marketers to verify claims and focus on verifiable data like schema markup and external mentions. For AEO.co’s community, these trends suggest prioritizing AI-specific audits using tools like Gauge or Otterly.AI to track performance, while incorporating conversational prompts and proprietary data into content strategies could help members capture more traffic from emerging answer engines. This approach not only enhances visibility but also builds long-term authority in an AI-dominated search ecosystem.