Julian Lopez

If we're talking about the LLMS.txt file I think yes, since the goal of it is to provide a guide of related important pages of the website. So if it is related and users will get value getting there that would be useful, I think

Julian Lopez

16h •

General discussion

Heather Asks: "Any chance you guys could release an SOP of the process you highlighted in the AEO training of how you tracked AI chat mentions"

The Full question that @Heather Philipp asked was: ----------------------- @Julian Lopez I´ve been scanning the calls for mention of a good LLM citing reporting tool. SEMRush seems buggy and expensive. Any chance you guys could release an SOP of the process you highlighted in the AEO training of how you tracked AI chat mentions, etc. We really need an accurate reporting tool - and would be nice to not have to spend time recreating the wheel. :) @Sammar Wamiq ----------------------- My answer: @Heather Philipp Buggy & Expensive seems to be the standard for AI Visibility Tools! We haven't really picked one to recommend because there's just too many ways to address this, and since these tools are based on "guessed" queries that customers may ask and not really a reference of volume, we cannot trust them so much if they claim to have exact volumes or validated queries. What we can do is infer by selecting our business target keyword "Digital marketing agency" but adding the types of modifiers that should lead to your business specifically in natural language, i.e: "Digital Marketing Agency for multi-location hvac home services in Montana" That's what AI is allowing users to find and we should optimize for that type of long-tail solution aware queries We have outlined a Visibility Diagnostic Test (Baseline Setup Checklist) on our "Baseline Setup" call that you can follow to adress initial organic performance and build your ongoing tracking of queries: Part 3: The Visibility Diagnostic Test This section is the reference point to assess current impact and performance. All Optimization should start with this baseline. 1. Branded Search Visibility Baseline (Google) 🔍 - Action: Search for "Your Brand Name".

David Makrias

16d •

General discussion

How often do you update older content now that recency seems to matter more?

With all the talk about real-time AI engines favoring fresh content, I’m wondering how others schedule updates. Are you refreshing routinely, only when performance drops, or just when you have something new to add?

New comment 16h ago

Julian Lopez

0 likes • 16h

Great question. There's an obvious bias toward AI favoring 'freshness,' We need to move away from just waiting for traffic to drop and start scheduling routine reviews on the content calendar. Here is a good process we can use: 1. The Audit: Use tools like Google Analytics or your favorite SEO Analytics tool to spot pages with dipping/under-performing traffic or high bounce rates—those get priority. 2. The Content Refresh: We should swap out outdated stats and examples with new industry data to boost authority (Some outbound links to sources to validate increase trustworthinesss). Also worth trying to make the post more readable by adding better subheadings, bullet points, or new visuals (infographics work great). 3. The Tech/SEO Side: Update the metadata (titles/descriptions) to match current search intent and make sure the "dateModified" schema is updated!. 4. Also check internal links and CTAs to make sure we aren't keyword stuffing, but using natural semantic variations. After that, just track the organic traffic and time-on-page to see if the update moved the needle. It’s definitely more work, but it's all to keep the content alive.

Kasim Aslam

Oct 2 •

Announcements

Download our book "The AEO Blueprint" for FREE

https://aeo.co/free/

New comment 15h ago

Download our book "The AEO Blueprint" for FREE

Julian Lopez

1 like • 20d

you can get it in the community links also:

Julian Lopez

0 likes • 16h

@Alexander Houghton The FREE book is a downloadable version that you should get once you've filled out the form here, we might have changed the url recently: https://aeo.co/the-aeo-blueprint

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Julian Lopez

@julian-lopez-4322

AEO Enthusiast and Researcher

Active 4h ago

Joined Feb 10, 2025