Hey everyone, please accept my apologies for missing our scheduled coaching call due to personal matters today. I know many of you had time set aside for this, and I’m sorry for the disruption. To make it right and ensure no one is blocked on their learning, I’m running two separate Extra Sessions over the next two days for Premium & VIP subscribers. The Goal: To clear the queue of all your technical AEO questions and implementation issues. Extra Session 1: 12/9/25 12:00 PM Extra Session 2: 12/10/25 12:00 PM Bring your questions—let's get you unstuck!

Hey AEO Community! - 🎥 Here you'll find the latest "State Of AEO" call recordings. - ❓Also you'll be able to ask questions in advance! (Specially useful for people that cannot make it to the call!) So every week make sure to: 1️⃣ Check out the latest "State of AEO" call recording. 2️⃣ Send Us your questions to the next Call!

Looking forward to having our Premium & VIP Subscribers join in our "EXTRA" Private Group Coaching Calls! Bring your ideas & questions!

https://aeo.co/free/

[State of AEO Call Recording] [State of AEO Slide Deck] [State of AEO Access and Retrieval Checklist] This session drilled down into the mechanics of Indexability, specifically focusing on how we transform our websites from human destinations into efficient data sources for silicon intelligence. Julian emphasized that before an AI can recommend you, it must be able to "afford" to retrieve your data. We explored the technical gatekeepers (Robots.txt), the future of AI documentation (LLMs.txt), and the critical concept of "Cost of Retrieval." 1. 📉 Reducing the "Cost of Retrieval" We started with a fundamental shift in how we view site performance. AI agents prioritize energy and speed. - The Inverted Pyramid: In the past, we buried conclusions to keep humans reading. For AEO, the key takeaways and data points must be at the very top. If AI has to dig through "fluff" to find the answer, the cost of retrieval is too high, and it will move to a cheaper (competitor’s) source. - Speed is Visibility: A slow site isn't just bad UX; it’s an opaque wall to a crawler. We touched on Core Web Vitals and image optimization (WebP formats) not just for loading times, but to ensure the raw HTML is served instantly to the bot. 2. 🚪 The Bouncer: Robots.txt & The Amazon Case Study Access is binary: You either let them in, or you don't. - The Amazon Experiment: Julian showcased a live example of why access matters. When asked "Who are the authors of the AEO Blueprint?" via a link to Amazon: - The Lesson: You might have the best content in the world, but if your robots.txt file is accidentally acting as a bouncer against Perplexity or GPTBot, the AI is forced to guess (and often lies) about your brand.