As part of my presentation on the bdss13.com I've got prepared an introductory class for the Agentic Shopping explosion that I'm expecting to happen on 2026, and here it is: Classroom: Agentic Shopping Revolution 🤖🛒 https://www.skool.com/aeo/classroom/9ce8b724?md=bd0a08605a6c417898dfb5192ba258bf It's an overview of what we think its going to be the next big explosion in AI experiences, followed by a breakdown of the different approaches and protocols that are being promoted by different companies that we all should know about and be prepared for, enjoy!

[State of AEO Call Recording] [State of AEO Slide Deck] [The AEO Semantic Entity Guide] The digital landscape is constantly evolving, and for businesses to thrive, we must anticipate the next wave. Julian's latest session at the State of AEO call reinforced a critical truth: the game has shifted. Traditional SEO metrics like keywords and clicks are giving way to something far more profound: brand authority and entity optimization. In the age of AI, your website isn't just a destination; it's your "source of truth"—a vital node within a vast network that AI consults. Our mission? To move beyond mere citation and become the genuinely recommended and validated entity in your market. 1. 🤖 AI's Need for Validation and Consensus Think of AI as a discerning expert. It doesn't just take information at face value; it seeks validation. Trust Through Corroboration: AI, much like a human, requires multiple, credible sources to confirm claims about a brand or person. This corroboration builds the trust necessary for AI to confidently represent your information. Google's Knowledge Library: Google has transcended simple indexing. It's now a sophisticated "knowledge library," adept at understanding entities far beyond just keywords. This deep understanding comes from aggregating and attributing properties that define what an entity is in its intricate "brain." The Knowledge Panel: This isn't just a fancy box; it's Google's visual testament to its understanding of your entity. If your brand lacks a Knowledge Panel, or if a search for your name brings up a fragmented list of results, it's a clear signal: your entity isn't fully grasped by AI. Future of Discovery: Imagine a world where AI is seamlessly integrated into wearable devices and ambient computing. In this future, the ability for AI to instantly identify and retrieve accurate, verified information about your business or personal brand will be the ultimate differentiator for discoverability.

Hey AEO Community! - 🎥 Here you'll find the latest "State Of AEO" call recordings. - ❓Also you'll be able to ask questions in advance! (Specially useful for people that cannot make it to the call!) So every week make sure to: 1️⃣ Check out the latest "State of AEO" call recording. 2️⃣ Send Us your questions to the next Call!

Let's check out what a brand is in the age of AI, how to engineer an entity and work towards the golden trophy of visibility and recognition: Notability 🏆

[State of AEO Call Recording] [State of AEO Slide Deck] [The AEO Semantic Entity Guide] The Big Picture: Beyond Keywords – Engineering a Recognized Entity Julian opened this session by reinforcing the critical shift from traditional SEO metrics like keywords and clicks to brand authority and entity optimization. In the age of AI, our websites are no longer the final destination but rather a "source of truth"—a single node within a vast network of sources that AI consults. The goal is to move beyond mere citation to becoming a genuinely recommended and validated entity in your market. 1. 🤖 AI's Need for Validation and Consensus - Trust Through Corroboration: AI functions much like humans in its need for validation. It requires multiple, credible sources to confirm claims about a brand or person before it can confidently represent that information. - Google's Knowledge Library: Google has evolved from simple indexing to a "knowledge library," capable of understanding entities beyond keywords in a document. This is achieved by aggregating and attributing properties that define what an entity is in its "brain." - The Knowledge Panel: This is the visual representation of Google's understanding of an entity. If you lack a knowledge panel, or if your name yields a list of disparate text results, your entity isn't fully understood. - Future of Discovery: As AI integrates into wearable devices and ambient computing, the ability for AI to instantly identify and retrieve accurate, verified information about you or your business will become paramount for discoverability. 2.🛍️ The Entity Home: Your Narrative Control Center - Source of All Truths: Your website (or a dedicated section like an "About" page) must serve as your Entity Home—the central source for all verified information about your brand or personal identity. - Owning Your Narrative: This is crucial for reputation management. If negative or outdated information ranks highly in traditional search results, AI will likely incorporate it into its summaries. Proactively publishing and optimizing content can push down undesirable results, effectively "engineering your entity" to present your desired narrative. Julian illustrated this with the example of Neil Patel's strategy to address past legal issues by creating his own content about being "sued." - Consistency is Key: Just like local SEO's NAP (Name, Address, Phone), maintaining strict consistency in your name, roles, descriptions, and affiliations across all digital touchpoints (especially social profiles and owned assets) is vital. Machines build certainty through character-level matching and repetition.