So I'm not making it to Tomorrow's call, On the other hand and pulling together an ecommerce first AEO Quick guide, who would want to check it out as soon as it's ready? 🛒

Hey AEO Community! - 🎥 Here you'll find the latest "State Of AEO" call recordings. - ❓Also you'll be able to ask questions in advance! (Specially useful for people that cannot make it to the call!) So every week make sure to: 1️⃣ Check out the latest "State of AEO" call recording. 2️⃣ Send Us your questions to the next Call!

Hey everyone! 👋 Julian will be away until the end of May. In the meantime, we’ll keep things active here with valuable resources, course content, and practical AEO insights for you all. Feel free to stay engaged, ask questions, and share your thoughts and let’s keep the momentum going 🚀

🏎Get ready, Today I'm answering specific topic questions from the community discussions!

[State of AEO Call Recording] [State of AEO Slide Deck] [The AEO Semantic Entity Guide] The digital landscape is constantly evolving, and for businesses to thrive, we must anticipate the next wave. Julian's latest session at the State of AEO call reinforced a critical truth: the game has shifted. Optimizing for the first page of Google is no longer enough. In the era of AI, we are running an influence campaign. Unlike traditional search, which ranks a few individual pages, AI has the capacity to pull from hundreds of different sources simultaneously to form an opinion about your brand. Our mission? To understand how AI synthesizes this massive ecosystem of data so we can engineer our businesses to be the undeniably recommended solution. 1. 🔍 The "Answer Budget": How AI Discovers and Validates Brands Think of AI as a highly efficient, yet energy-conscious human researcher. It doesn't blindly go to a brand's website first to see if they are the best; instead, it follows a logical "Answer Budget" workflow: - Phase 1 - Discovery (The Blogosphere): AI first consults industry-relevant blogs, review sites, and deep-dive content to gather a broad sample of brands that provide the solution to a user's problem. - Phase 2 - Validation (The Community): Next, AI turns to second-order websites to qualify those brands. It scans Reddit, community forums, social media, and directories to check public consensus, positive reviews, and real-world reputation. - Phase 3 - Fetching (The Brand Site): Only after AI has made up its mind about recommending your brand does it finally go directly to your website to pull specific product details, pricing, and features. 2. 📱 The Modern SERP & The Future of Discovery