An alternative way to make a passive $100kp/m
Hey folks, just so we are clear. Clay doesn't have to be outbound. There are many use-cases, like Rev-Ops and that is where I think it will evolve. Here are some exaggerated use cases made by AI 1. Predictive Pipeline Inflation Detector Problem: Sales reps overinflate pipeline deals to look good. Forecasts are fake. Management doesn't know what's real. Clay Setup: - Pull live CRM pipeline data into Clay (HubSpot, Salesforce, etc.) - Cross-reference open deals against: - Score deal likelihood automatically using an OpenAI model trained on "deal death" signals. - Auto-tag "Zombie Deals" in CRM and notify RevOps weekly with a Clay-generated report: Result: Sales managers know which reps are sandbagging BEFORE the quarter explodes. 2. Comp Plan Abuse Detector ("The Grifter Hunter") Problem: Reps game the comp plan — dragging deals, splitting accounts, moving renewal dates, or pushing to easy logos. Clay Setup: - Pull rep activity data (deals closed, renewal dates, account mapping, etc.) - Cross-reference Clay enrichment on company: - Use Clay + OpenAI to build a "Grift Score" per rep each month: - Auto-generate leadership alerts for top 5 most "engineered" quota wins. Result: Catch reps gaming the system before Finance starts asking why margins are garbage. 3. Instant GTM Retargeter: "From Demo to Dreamforce in 60 Seconds" Problem:Your team books demos but barely re-markets to no-shows, light interest demos, or not-yet-qualified buyers. Clay Setup: - Sync demo data (attendees, no-shows, light engagement scores) - Auto-enrich companies with new buyer signals: - If any buying signals spike post-demo: Result: Deals that would have died quietly are aggressively nurtured without sales lifting a finger. How is this passive? Build 5-6 Rev-Ops templates like this Sell them for $10k one-time Implement over a month with pre-built documentation for a large sales team Take referral bonuses on the tools used Where the money really is: You are extremely scarce resources, big companies can't find people like you. You have built an extremely complex use-case in their company and you have leverage.