An alternative way to make a passive $100kp/m

Hey folks, just so we are clear. Clay doesn't have to be outbound. There are many use-cases, like Rev-Ops and that is where I think it will evolve.

Here are some exaggerated use cases made by AI

1. Predictive Pipeline Inflation Detector

Problem: Sales reps overinflate pipeline deals to look good. Forecasts are fake. Management doesn't know what's real.

Clay Setup:

Pull live CRM pipeline data into Clay (HubSpot, Salesforce, etc.)
Cross-reference open deals against:
Score deal likelihood automatically using an OpenAI model trained on "deal death" signals.
Auto-tag "Zombie Deals" in CRM and notify RevOps weekly with a Clay-generated report:

Result: Sales managers know which reps are sandbagging BEFORE the quarter explodes.

2. Comp Plan Abuse Detector ("The Grifter Hunter")

Problem: Reps game the comp plan — dragging deals, splitting accounts, moving renewal dates, or pushing to easy logos.

Clay Setup:

Pull rep activity data (deals closed, renewal dates, account mapping, etc.)
Cross-reference Clay enrichment on company:
Use Clay + OpenAI to build a "Grift Score" per rep each month:
Auto-generate leadership alerts for top 5 most "engineered" quota wins.

Result: Catch reps gaming the system before Finance starts asking why margins are garbage.

3. Instant GTM Retargeter: "From Demo to Dreamforce in 60 Seconds"

Problem:Your team books demos but barely re-markets to no-shows, light interest demos, or not-yet-qualified buyers.

Clay Setup:

Sync demo data (attendees, no-shows, light engagement scores)
Auto-enrich companies with new buyer signals:
If any buying signals spike post-demo:

Result: Deals that would have died quietly are aggressively nurtured without sales lifting a finger.

How is this passive?

Build 5-6 Rev-Ops templates like this

Sell them for $10k one-time

Implement over a month with pre-built documentation for a large sales team

Take referral bonuses on the tools used

Where the money really is:

You are extremely scarce resources, big companies can't find people like you. You have built an extremely complex use-case in their company and you have leverage.

Charge a $2k per month error handling service (because they need it)

Create a Slack notification system to track any errors and fix them (shouldn't be many if you do it right)

So you get 10k upfront +2k a month for MAYBE 3-4 hours a month after + $1k a month using your affiliate codes in their tech-stack.

Rinse and repeat for 10 companies you have, 100k upfront + 20k MRR :-)

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