Clay Operators! We don't just have to be in the outbound game, the skills we have and will learn can be diversified into different niches across a company. For example, you could use this framework as the core operating system to protect churn and scale accounts for a SaaS company. ➡️ Let's say you take your Top Accounts Reverse engineer the Golden ICP framework, thinking "When does someone really need our product?" into: When does someone churn from us? What things happen when someone churns? What data can we source/track/manage to find these occurrences before it's too late? Laterally, do this with expansion and scaling accounts. ➡️ Pull in the data daily via Clay and score the accounts 1: Low-Level Threat 2: Medium Level Threat 3: High Level Threat (vice versa for expansion) ➡️ Based on the churn signal Low-Med Level Threat - route to team/trigger an in-platform deal High Level Threat - route to top team member ➡️ Push this to CS on Slack (Churn) Create a task on ClickUp Trigger an SOP The team delivers the SOP ➡️ Or Push this to Sales on Slack (Expansion) Create a task on ClickUp Trigger an SOP The team delivers the SOP (Enrich account? Reach out for a chat? MAP inter-departments?) Account management is a fairly reactive sport, we tend to react based on what a client/user says unless the problem is extremely obvious. Frameworks like this can help us be ahead of the game. I'm not saying that you will prevent everything, but if you can catch a client who is considering churn based on their account behaviours vs a client who announces they wish to churn (vice versa) ⏳ We all could agree we would most likely prevent a lot more revenue loss by addressing a problem at its root rather than its blossom 👇 ⚡ While increasing revenue by beginning conversations a lot earlier and bringing in key stakeholders faster and accelerating the upsell/expansion process.

Cold email is an absolute minefield, nevermind your copy...the pain of trying to send 1 email into an inbox is the hardest part. The industry changes all of the time. ➡️ SMTPs are going down ➡️ Microsoft exploits are being patched (99 maiboxes per domain firms) 💣 More exodus events will come. Here is my overview of your choices (I've not used them all) 📩 Automated Mailbox and Server Configuration Infraforge - Private Email Infrastructure 🔷 (Private Server) Mailscale (SMPT) Inframail (SMPT) Inbox Navigator (G-Suite) Premium Inboxes (G-Suite) Cheap Inboxes (G-Suite) Mailreef (Private Server) Mailforge - Cold Email Infrastructure 📈 (SMPT) Maildoso (they will be back and better trust me) 📨 Cold Email Sending + Deliverability Tools PlusVibe (Sending) Instantly.ai (Sending) EmailGuard (Placement) EmailBison (Sending) Smartlead (Sending) MailReach (Placement) Mailmeteor (Spam words) Data Sourcing and Enrichment Tools BetterContact (Waterfalling) FullEnrich (Waterfalling) Findymail (Email finder) Prospeo.io (Email finder)

Hey team MailDoso had a massive outage across their servers (some of you might use it.) Basically, without going into the full details a lot of their domains had a technical issue with sent them to spam. So...they are shelling out a ton of money to fix all of these problems, and most likely will have solved them and turned the game around. My advice, wait a month, ask around and do some small tests if you want to use them. This happens with mailbox providers a lot and it stems the reason why we should always use mailboxes from different sources and not be reliant on one. I've made that mistake.

Most people hit their TAM (anyone who could buy your stuff) Some people hit their ICP (your typical buyer persona) 1% hit their Golden ICP (a specific set of accounts with 3-4 unique things being true) The Golden ICP framework, in short, is the process of using enrichments, psychology and data to find the corner of your market which are most likely to be: ⭐ Problem Aware ⭐ Solution Aware ⭐ Change Ready ⭐ With Budget Here is how you apply it directly to your GTM: ➡️ Talk to CS or scrape HubSpot for your top 20 deals ➡️ What problem were you solving? ➡️ What indicators show that there would be a problem present (tech-stack? hiring? slow page speed? +100 others things) ➡️ Use tools like Apify, Trigify.io, BuiltWith, Clay, OpenAI etc to score off the presence of these findings on each account ➡️ Based on the score of the signal, spend more money on the top prospects and less on the other (i.e. use BetterContact to find hot prospects but Icypeas or LeadMagic to find lower scores...economics) You will need to hypothesise and test these triggers, and eventually you will build extreme deep knowledge of the ideal customer situation where you can help the most. You are even able to track this on auto-pilot.

If I were managing a GTM team in the sales-tech space. This is how I would get success on LinkedIn a sales team. ➡️ Take 10-20 top GTM creators and track all of their activity Let's take 🦾Eric Nowoslawski, Enzo Carasso 🧲, Jordan Crawford, Michel Lieben 🧠, Alex Fine🌲 as an example (this can be replicated per industry) ➡️ Scrape all content activity and rank top posts ✅ Slack notifications and SOPs on engagement frameworks with posts ✅ The sales team thoughtfully engages with these posts, dropping their 2 cents 👉 traffic back to their account ➡️ Analyse the top-performing posts from the week with an AI agent from Relevance AI with very rigid and thorough training ✅ The sales team are delivered a qualified list of prospects to start connecting with and begin conversations with using Trigify.io + Clay 👉 asking good questions, poking the bear, not diving in with sales, manages relationships on Breakcold, bringing them into their value cycle on LinkedIn ➡️ AI agent works out the most optimal content structure for LinkedIn posting for this week, the themes, the tone, the hooks, the types of content, posting cadence, and timing 👉 always ahead on the algorithm with a strong understanding of what is working and resonating ➡️ AI agent delivers an optimal content structuring report inside of Slack 👉 traffic back to their account ➡️ AI agent creates 30 content ideas for newsletters + LinkedIn 👉 Optimal hooks, speaking about what people really want to hear ➡️ Marketing designs posts + copy 👉 keeping it slick and professional + on brand