Hey everyone, Herschy here I just jumped on and tested something brand new inside Skool… 👉 Native live streaming is now live. I may have been one of the very first to hit the button. It kicked me straight into a Google Meet-style stream, and I even recorded a quick 3–5 minute test before Skool officially announced it. Why This Matters This means I’ll be able to go live directly inside our Skool community—no external software required. It’s going to be a game changer for fast updates, impromptu trainings, and giving you all behind-the-scenes access. But here’s the bigger news… 🚨 Tomorrow: Special Release + Better-Than-50% Off DEAL ( Pass Members Only ) Inside that test video, I teased what’s coming tomorrow. I’ve got a brand-new training + system going live that I believe will be a huge part of how we scale into Q4. You’ll see: - Checklists and over-the-shoulder demos - Exactly how we’re executing our own strategy (you can duplicate this in your agency) - The same systems we’re using to drive 6-figure subscriber growth and 6–7 figure revenue streams And if you’ve got the Wingman Pass, you’ll be the first to get: 🔑 An exclusive code for better than 50% off the list price Action Steps - Download the Wingman Pass (scan the QR code I’ve shared in previous posts). JeffHerschy.com/wingman - Comment below: Did you get an alert when I went live? I need to know how this new Skool feature is rolling out. - Keep an eye on your phone tomorrow—I’ll be sending the insider code direct to your pass. This is going to be a big one, and you’ll see me using the exact same playbook I’m handing you. Talk soon, —Herschy

Just wrapped an “initial interview” with my social strategist, Dorien Morin-van Dam. Context: we’re building a CEO-friendly social system you can actually stick to—whether you want to be on camera or use AI to stay off camera. This is the foundation. Fast Summary - Presence > perfection. Block 10–30 minutes on your calendar and show up. Consistency wins. - Think 1:1 at scale. Treat the lens like your ideal buyer—have a single conversation thousands can “listen in” on. - Video builds trust faster. Your face, voice, and mannerisms do more heavy lifting than text alone. - Authenticity closes deals. Use video to “pre-sell” so sales calls are just details and fit. - Leaders lead. When the CEO posts, the whole brand lifts (especially on LinkedIn). - No excuses path. On-camera, off-camera (AI avatar/voiceover), or hybrid—pick a lane and go. Time-Stamped Highlights - 0:00–2:50 Why we’re doing this now (real client project + my “no-excuses” phase). - 2:51–4:33 Dorien: start by scheduling time; treat video like a 1:1 that scales. - 4:33–7:34 Using video to warm prospects so calls skip the basics. - 7:34–11:04 2007 throwback: short “quick video marketing” still works—reels/shorts are just the modern wrapper. - 11:04–14:19 2025 reality: people want people, not logos. Exec-led content = company lift. - 14:19–18:53 Consistency system: batch Tue–Thu, publish Fri; stop over-editing; use prompts or talk points. - 18:53–21:07 Dorien’s track record teaching owners to ship video without panic. - 21:07–end Early access + Wingman details (discount inside). Your 7-Day Jumpstart 1. Block 20 minutes on your calendar daily (make this a non-negotiable). 2. Pick your lane. Keep it SIMPLE. 3. Record 3 short videos (30–90s) answering real buyer questions you get every week. 4. Post 1/day on your primary channel (LinkedIn if B2B; IG/TikTok/YouTube Shorts otherwise). 5. Engage for 10 minutes after posting (reply, connect, DM next steps). What’s Inside the Course

Hey everybody, happy Sunday! Herschy here. Today isn’t just the last day of the month — it’s the start of the final stretch of the year. And if you want to finish strong, you’ve got to decide: 👉 Are you going to be a champion in your business and your life? I’ve been fortunate to win championships before — from golf leagues, to graduating top of my F-16 class, to scaling businesses past revenue marks we’d never hit before. And every single one of those wins came down to two things: Focus + Dedication. The truth? You only have about 90 working days left this year. With holidays and distractions coming fast, this is your window to lock in. What Makes a Champion in Business? 1. Increase Your Value – Don’t be “just the PPC guy” or “the SEO gal.” That makes you a commodity. Champions raise perceived value by building relationships and becoming indispensable. 2. Be Consistent – Champions don’t win by chance. They win by doing the right things, over and over. Just like “75 Hard” for fitness, think of this as your 75 Hard for business. 3. Frame Your Services as High-Value – Stop calling it “blogging” or “ads.” How you name and frame your offers raises or lowers your value instantly. (Pro tip: use ChatGPT to brainstorm stronger names and positioning.) 4. Communicate Like a Champion – Keep your clients updated. Share wins. Make sure they know the value you’re delivering — not just the tasks you’re doing. Here’s the Challenge If you’re ready to dedicate the next 60–90 days to focus, execution, and becoming the champion your clients can’t afford to lose… 💬 Drop CHAMPION in the comments below. That way I’ll know you’re locked in, and I’ll keep dropping content and insights that’ll help you level up before the year closes. The next season of the year starts tomorrow. This is the time to forge yourself into the best version of you — for your business, your clients, and your future. Let’s make these last 90 days the ones that count. Who’s in? 🏆 Put CHAMPION below if you’re with me.

EDIT - Listen to the second video - The AI Spotlight works. This is from a real world demo call. Early Bird - "Anti-Labor" Day Special is Live - https://jeffherschy.com/spotlight Original Post Below :) Last night I couldn’t sleep. My brain was racing a million miles an hour because I finally cracked a problem I’ve been wrestling with for months. By 11pm I was up, scribbling notes, writing outreach copy, and even buying a new domain. By 1:45am, I had the bones of a brand-new system that changes the game for agencies and local businesses. I’m calling it AI Spotlight — built around AI SEO (what business owners call it) and Generative Engine Optimization (GEO) (what it actually is). Here’s the big shift: ✅ SEO = rankings in Google. ✅ GEO = visibility in ChatGPT, Gemini, Perplexity, Copilot, Siri, etc. SEO gets you found.GEO gets you featured. And I’ve finally found a way to deliver GEO as a hands-off, done-for-you service that takes 10 minutes to set up, and then runs automatically. 👉 I already have clients paying $250–$500/month for this. 👉 It comes with 30-day guaranteed results (AI referrals in analytics, or money back). 👉 I’ve paired it with a back-end monitoring system so you don’t need to mess with Google Search Console. This is a core + trend combo: reviews & reputation (core) + AI SEO/GEO (trend). It’s the perfect foot-in-the-door that makes business owners perk up, because they’ve heard about AI SEO but have no idea how it works. I’m putting everything together under the AI Spotlight brand and will be teaching it this Labor Day weekend as my “Anti-Labor Day” project. Want in? If you want access to this system — the same one I’m now offering in my own agency — type SPOTLIGHT down below. I’ll give you: - The setup process (10 minutes start to finish) - The fulfillment tools (done-for-you) - The monitoring/reporting system (no more guessing) - The exact cold outreach I wrote at midnight last night

Hey Everyone, I'm sending this late night and making the post before we have to wake up super early and I forget or don't have time to post this as we run out the door to the airport. Something kind of ODD happened to me last week, and I though I'd share a surprising L I took and how we shook it off quickly and turned it into a W. We recently helped a franchise client in the massage and facial industry generate over 100 reviews in just 60 days using our system. Sounds like a huge win, right? But here’s the curveball: they canceled. Not because the system didn’t work — it worked too well. But their internal service and operations didn’t match the reputation we helped them build. 🔎 Here’s what happened: - The reviews flooded in. - Their visibility skyrocketed. - But their star rating stayed flat… because the customer experience didn’t improve. 👀 What we learned: - You can generate attention and traffic with reviews. - But you can’t paper over a broken process. - A review system is only as powerful as the experience it reflects. ⚙️ What we’ve changed: We now set stronger expectations with clients from day one: “Our system drives reviews. Your job is to earn 5 stars.” That simple shift has made all the difference. Compound that with our Review Rush strategy that is taking off this summer 🚀🚀🚀 ( I typed these and put them in not AI, but it did add the others lol ) and I quickly shook it off and moved on. And while I was here I started to document things and instead of keeping it internal, I stopped recording and decided to carve out some time and record the simple process of our Review Rush strategy and how you can close 10 new clients in 10 days. WANT ACCESS? If you want a deal on it the program type "RUSH" in the comments below and I will hook you guys up later this week at a special rate JUST for this Skool group! IMPORTANT NOTES - I recorded the training for you in the early mornings on vacation here in Mexico City while my family slept, or on rainy days, so it's going to be delivered a little different than usual.