Alright — I just dropped a 14-min impromptu video and it’s one of those “this only lands because it actually happened” updates. And one I learned from but did NOT enjoy at all experiencing. Here’s the backstory: Last week I got leveled. Slept 36 hours straight. Could barely talk. Chest cough. Whole thing. And it exposed something most agencies don’t want to admit: If you get sick for 3 days and your business wobbles… You don’t own a business. You own a job with a nicer logo. So I pulled the biggest takeaways from Agency Freedom Live + what the sickness revealed inside our own ops. The 7 non-negotiables (the real list) -->Founder independence / leadership depth - If everything routes through you, you’re the bottleneck and the risk. -->Predictable, systemized revenue - No more guessing rent, payroll, or “where’s the next deal coming from?” -->Productized, transferable core offer You’re not an agency. You’re a system owner. If delivery depends on specific humans, you’re fragile. -->Verticalization + ICP precision If your ICP is fuzzy, everything breaks downstream. And yeah… sometimes “bad clients” is actually an ICP failure, not delivery. -->Financial clarity + forecasting End of year isn’t reflection season. It’s planning season for 2026. -->KPIs + ROI decisions Stop running the business on gut feel. Know your open rates, conversion rates, booking rates, ROI per channel. -->Authority assets that match your price point Info is free. Execution + proof costs money — and it’s what gets you paid. We’re building real case studies (not janky screenshot collages) tied to outcomes. The thread that ties it all together: AAA This is the framework we’re using internally — and what we’re turning into something I call LoudAF. AAA = Awareness → Authority → Action Because most agencies never market themselves. They sit in “delivery mode” and wonder why growth feels like a rollercoaster. AAA fixes that. And we’re breaking it down live on the call: Thursday, Dec 18 @ 1pm ET / 10am PT

Ok, I am not that hardcore. I promise. I was just a little stupid today. DO NOT CLOSE DEALS SICK. I lost my voice 5 mins into it. I forgot to cancel this one and figured I had her on the line may as well do the meeting and reschedule if it I needed to. Plus she didn't confirm so I was hoping for a no show lol. In fact I was laying in a ball like a baby 2 hours ago trying to rest up and feel better. I have been down since Tuesday am. If you are in the ASK Live Program you know I cancelled the Thur call and I sounded terrible on the Tues call. And YES I owe you the replay still and will post it Mon. After that call I went to bed and woke up THUR am. My only time out of bed was on Wed at about 9am when I logged on to cancel my week. I almost took a selfie but didn't have the energy but this is exactly how I looked. Long story short. I know the niche and the product and it made the call really fast and easy. Even with me looking like 💩 and feeling worse she is signing 3 locations with a review plate for each. Best part - She found us on ChatGPT - Ranked #1! That's the only win this week for me. Any wins for you guys? -Herschy P.S. I had content for you from the event but the flu said hell nah. I'll try to get those lessons and this weeks combined for you next week. P.P.S. Here's my worst sales demo ever. I didn't ask for permission so she's blurred. I wasn't all there. P.P.P.S. If you DMd me or asked for something this week please give me a few days, I am about to crawl back under a blanket on the couch and will reply ASAP.

What’s up everybody — Happy Tuesday.Herschy here. Quick video for you because I’m staring at my calendar, prepping for Day 2 of ASK Live… and something hit me hard this morning. If you were in ASK Live yesterday, you already know: We didn’t just “teach.”We rewired how you operate your entire business. Operator > dabbler. Precision > chaos. Revenue > busywork. And today? We go even deeper in just a couple hours. But before we do, I need to show you something important. 💳 ACTION ITEM: I’m posting my last 30-day Stripe revenue + FU Money screenshot Because if you're new here — if you’ve never purchased from me, never been inside my ecosystem — I want you to see exactly what’s real. This group is no fluff, no BS, no “fake guru math.” We sell SaaS. We sell courses. We run a real agency. And the numbers back it up. I’m dropping the revenue screenshot and FU-money follow-up screenshot in this post so you can see it for yourself. Not to flex. But to show you the standard. 💥 The Pain That Almost Slowed My Business Down My calendar stays stacked: demos → audits → strategy calls → trainings → onboarding. Back-to-back-to-back. And this year…that load punched a hole in my follow-up game. You already know the rule: FU money lives in the follow-up. Your close rate lives in the follow-up. Your revenue lives in the follow-up. Mine dropped — not because my offer was off…but because I simply didn’t have the time to send high-quality follow-ups after every call. Until one tool flipped it all. ⚡ The One-Pager Tool That Saved My Agency You’ve heard me talk about it yesterday…IF you were on the ASK LIVE calls. But here’s the truth: This little tool saved me HOURS every single day and put revenue back on track. Instead of wasting 20–30 minutes writing a meeting recap…I hit a button. I get: - A full summary - Action items - Follow-up steps - Optional tone variations - A clean, professional recap - And a CTA that makes me look like I run a $10M shop All in seconds.Not hours.

Hey everyone, Herschy here I just jumped on and tested something brand new inside Skool… 👉 Native live streaming is now live. I may have been one of the very first to hit the button. It kicked me straight into a Google Meet-style stream, and I even recorded a quick 3–5 minute test before Skool officially announced it. Why This Matters This means I’ll be able to go live directly inside our Skool community—no external software required. It’s going to be a game changer for fast updates, impromptu trainings, and giving you all behind-the-scenes access. But here’s the bigger news… 🚨 Tomorrow: Special Release + Better-Than-50% Off DEAL ( Pass Members Only ) Inside that test video, I teased what’s coming tomorrow. I’ve got a brand-new training + system going live that I believe will be a huge part of how we scale into Q4. You’ll see: - Checklists and over-the-shoulder demos - Exactly how we’re executing our own strategy (you can duplicate this in your agency) - The same systems we’re using to drive 6-figure subscriber growth and 6–7 figure revenue streams And if you’ve got the Wingman Pass, you’ll be the first to get: 🔑 An exclusive code for better than 50% off the list price Action Steps - Download the Wingman Pass (scan the QR code I’ve shared in previous posts). JeffHerschy.com/wingman - Comment below: Did you get an alert when I went live? I need to know how this new Skool feature is rolling out. - Keep an eye on your phone tomorrow—I’ll be sending the insider code direct to your pass. This is going to be a big one, and you’ll see me using the exact same playbook I’m handing you. Talk soon, —Herschy

Just wrapped an “initial interview” with my social strategist, Dorien Morin-van Dam. Context: we’re building a CEO-friendly social system you can actually stick to—whether you want to be on camera or use AI to stay off camera. This is the foundation. Fast Summary - Presence > perfection. Block 10–30 minutes on your calendar and show up. Consistency wins. - Think 1:1 at scale. Treat the lens like your ideal buyer—have a single conversation thousands can “listen in” on. - Video builds trust faster. Your face, voice, and mannerisms do more heavy lifting than text alone. - Authenticity closes deals. Use video to “pre-sell” so sales calls are just details and fit. - Leaders lead. When the CEO posts, the whole brand lifts (especially on LinkedIn). - No excuses path. On-camera, off-camera (AI avatar/voiceover), or hybrid—pick a lane and go. Time-Stamped Highlights - 0:00–2:50 Why we’re doing this now (real client project + my “no-excuses” phase). - 2:51–4:33 Dorien: start by scheduling time; treat video like a 1:1 that scales. - 4:33–7:34 Using video to warm prospects so calls skip the basics. - 7:34–11:04 2007 throwback: short “quick video marketing” still works—reels/shorts are just the modern wrapper. - 11:04–14:19 2025 reality: people want people, not logos. Exec-led content = company lift. - 14:19–18:53 Consistency system: batch Tue–Thu, publish Fri; stop over-editing; use prompts or talk points. - 18:53–21:07 Dorien’s track record teaching owners to ship video without panic. - 21:07–end Early access + Wingman details (discount inside). Your 7-Day Jumpstart 1. Block 20 minutes on your calendar daily (make this a non-negotiable). 2. Pick your lane. Keep it SIMPLE. 3. Record 3 short videos (30–90s) answering real buyer questions you get every week. 4. Post 1/day on your primary channel (LinkedIn if B2B; IG/TikTok/YouTube Shorts otherwise). 5. Engage for 10 minutes after posting (reply, connect, DM next steps). What’s Inside the Course