This 14-Minute Video Will Make You Rethink How Your Agency Is Built

Alright — I just dropped a 14-min impromptu video and it’s one of those “this only lands because it actually happened” updates. And one I learned from but did NOT enjoy at all experiencing.

Here’s the backstory:

Last week I got leveled.

Slept 36 hours straight. Could barely talk. Chest cough. Whole thing.

And it exposed something most agencies don’t want to admit:

If you get sick for 3 days and your business wobbles…

You don’t own a business.

You own a job with a nicer logo.

So I pulled the biggest takeaways from Agency Freedom Live + what the sickness revealed inside our own ops.

The 7 non-negotiables (the real list)

-->Founder independence / leadership depth - If everything routes through you, you’re the bottleneck and the risk.

-->Predictable, systemized revenue - No more guessing rent, payroll, or “where’s the next deal coming from?”

-->Productized, transferable core offer You’re not an agency. You’re a system owner. If delivery depends on specific humans, you’re fragile.

-->Verticalization + ICP precision If your ICP is fuzzy, everything breaks downstream. And yeah… sometimes “bad clients” is actually an ICP failure, not delivery.

-->Financial clarity + forecasting End of year isn’t reflection season. It’s planning season for 2026.

-->KPIs + ROI decisions Stop running the business on gut feel. Know your open rates, conversion rates, booking rates, ROI per channel.

-->Authority assets that match your price point Info is free. Execution + proof costs money — and it’s what gets you paid. We’re building real case studies (not janky screenshot collages) tied to outcomes.

The thread that ties it all together: AAA

This is the framework we’re using internally — and what we’re turning into something I call LoudAF.

AAA = Awareness → Authority → Action

Because most agencies never market themselves.

They sit in “delivery mode” and wonder why growth feels like a rollercoaster.

AAA fixes that.

And we’re breaking it down live on the call:

Thursday, Dec 18 @ 1pm ET / 10am PT

If you want the full breakdown + the tool we built around it…

Drop AAA in the comments and I’ll see you on the call.

13:51

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