We made it thru our first 2 weeks of ads! Aaaahhhhhh! It was soooo hard not to watch the ads report page constantly to see how the numbers were going. This first run was about teaching Meta who we are and who we want to come visit here. The data was way more interesting than I expected. High-level snapshot 👇 - Under $60 in spend - 300+ people hit the page - Thousands reached - Clear patterns in who engaged, who didn’t, and why - One audience segment stood out immediately, and it wasn’t the one most people would guess What mattered most wasn’t the clicks. It was what the behavior revealed about buyer intent and where qualification actually needs to happen. The full breakdown, numbers, and strategic takeaways are documented inside the Advertising Reports classroom for premium members. I also included the ad graphic and what the plan is for the next ad set. If you care about why ads work (or don’t), come learn with me!

Facebook Ads targeting business owners and directing them to the Directory went LIVE last night 1-2-2026 at 9:30 PM. This is both exciting and nerve wracking for me. I spent the last 2 months learning from 2 Facebook Ad gurus AND AI on how to run ads on Facebook. I screenshotted every screen and asked ChatGPT to explain every option and the choices. And I documented it in a classroom to eventually share with everyone here. Whew! And once we start getting solid results, I have to review and re-learn, adjust and all that fun stuff. This first run is about teaching Meta who we are and who we want to come visit here. - Text only ad graphic - Facebook, Instagram, Messenger, Threads - $5/day - 14-day test After this test we will implement interest based targeting. Membership fees are being used where possible, but right now that does not fully cover ad costs, so the rest is coming out of my pocket. I believe in this community and am fully invested. I'm adding initial stats below so we can see where we started and celebrate the growth in the future. Futur reports will be uploaded HERE. Good luck to us, Ladies! Report as of January 3, 2026 [~24 hours after ad launch] ***Please bare with me as I am learning how to read all the report they give. There's not just ONE overall report, there's a few to combine and make sense of all the data.*** Overall Totals (All Rows Combined) - Reach: 1,021 - Impressions: 1,133 - Average Frequency: ~1.11 - Landing Page Views (Results): ~30+ [LP Views = page loads, not sign-ups] - Link Clicks: 18 - All Clicks: 48 Female Traffic — Consolidated Total (Female): - Total Reach: 706 - Total LP Views: 21 - Total Spend: $3.37 - 👉 Female 35–44 delivered the MOST Landing Page Views

What's your social media platform of choice and do you cross post on the others? And what type of content do you post? I write my content for Threads primarily but I use my preferred scheduling app to post on FB and IG [sometimes] I have to be more diligent about making the graphics for IG. And contrary to every gurus recommendation I let those same Threads posts fly on LinkedIn.😳 I don't know if that's good or bad right now, I just started scheduling for LinkedIN, so we shall see what happens over there. But if I aim to run ads on that platform for HaVA as well I have to start building a content history. What about you?

Ladies I shared an extremely important post for you to read HERE. It has to do with the upcoming posting schedule. Once you've read it, click the CHECK in the top right corner OF THAT POST so I know you read & understand. I'll be sending an email behind this post as well. Thank you!!!