28d • VA Tools & Resources
Ad STATS: We did it! Our first 2 weeks!
We made it thru our first 2 weeks of ads! Aaaahhhhhh! It was soooo hard not to watch the ads report page constantly to see how the numbers were going. This first run was about teaching Meta who we are and who we want to come visit here.
The data was way more interesting than I expected.
High-level snapshot 👇
- Under $60 in spend
- 300+ people hit the page
- Thousands reached
- Clear patterns in who engaged, who didn’t, and why
- One audience segment stood out immediately, and it wasn’t the one most people would guess
What mattered most wasn’t the clicks.
It was what the behavior revealed about buyer intent and where qualification actually needs to happen.
The full breakdown, numbers, and strategic takeaways are documented inside the Advertising Reports classroom for premium members. I also included the ad graphic and what the plan is for the next ad set.
If you care about why ads work (or don’t), come learn with me!
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Ad STATS: We did it! Our first 2 weeks!
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