I have more books on my bookshelves than I’ll ever get the chance to read and my girlfriend has introduced a “one book in, one book out” policy to stop our place turning into a full blown library. But that won’t stop me! I’m looking for marketing book recommendations. If you have one, please share 🙂 One from me: Getting Everything You Can Out Of All You’ve Got by Jay Abraham. I thought this was an awesome blend of marketing and business fundamentals with some really interesting, creative ideas for finding and delighting clients, building relationships and making money - particularly by tapping into resources and possibilities I didn’t even know I had. It’s one of those books I flick open every now and again and always find something new and useful. One of these days I’ll actually try out some of the ideas too!

A couple days ago, Brian Kurtz wrote: === Inside my Titans Xcelerator Mastermind, I recently created “accountability PODS” (i.e. groups of four to six members, getting together once a week to talk about specific opportunities and challenges within their businesses, outside of the larger group calls). === This caught my attention because I have been thinking how to create spinoffs from this community. For example, we had a post rise up on the topic of sales. Several people, myself included, expressed interest in talking about sales... but the post eventually died away. Other people have mentioned they would like some sort of discussion group or channel to riff on how to solve the daily email puzzle in real time. This would be separate to sharing emails they've already written, which we now have with Daily Email Habit #X posts. Plus, maybe like Brian says, some people would want accountability? Or other topics? AI? Deliverability? Paid ads? Writing for insight? I don't know. So once again, I'd like to ask for your advice: First off, do we need spinoffs from this community? Would you yourself be interested in participating in any? Second, if spinoffs sound like a good idea to you, how do you think we could implement this? What technology or format would keep you from tearing your hair out or rage-banging on your keyboard? Thanks in advance.

This is for anybody who doesn't have an offer, or who is offering something vague like "coaching," "consulting," or "services." (I've been guilty of it too.) A while back, I wrote up a simple 3-step recipe for endless attractive offers to put in front of your list, even if all you really have is an email inbox to write emails, and a Zoom account to maybe get on a call. That recipe got buried in an email at the tail end of a launch, and so I don't think people took it seriously. But I meant it super seriously. People get hung up on the fact that they have no offer to put in front of their list — "no offer" in the sense that they don't have an ebook or a video course to sell. The fix for that is to sell your empathy, expertise, or willingness to work, eg. "coaching" or "consulting" or "services." The trouble is "coaching," "consulting," or "services" are bad offers, or at best mediocre. They really require selling you as a guru or wizard, and many people aren't willing to do what it takes to get there... or, they require your prospective client figuring out how it is that you can help them (most times your prospects won't take the trouble). So here's what I suggest instead: 1. Keep offering what you're already offering (ie. no need to go into a new business or even learn a new skill) EXAMPLE: "I'm a personal trainer. I am looking to help people get fit and healthy. I get on Zoom calls and exchange emails with clients to tell them how to work out and what to eat. That's all I do and all really I'm willing to do." 2. Figure out a specific problem your audience has. You can do this by asking your list, or by research online, or, worst option but still better than nothing, by guessing. EXAMPLE: "I can't get my required daily amount of protein even though I try." (I just pulled this from Reddit here a moment ago.) 3. Optional but highly recommended: Give your offer a name.

Last week, we had contest here for the best email "success." 10 people joined in and had good things to celebrate from their daily email habit, everything from sales... to replies... to winning a $2k prize... to fun writing... to the simple accomplishment of sending out an email. Of course, as the entries started arriving, I realized I'd gotten myself into the unpleasant position of having to judge and decide who wins. Everybody who entered had a good claim. I'd have to disappoint all but one person. But a promise is a promise, so here goes: Lights, please... Drum roll... The winner of the inaugural Daily Email House weekly contest is... @Maliha M with her 3-line daily email which brought in 5 sales. Here's why I decided to award Maliha the presitigious "Prime Emailer" status for the week: 1. Her email made a nice amount of sales. It's a good reminder that, while we talk a lot about writing interesting emails, and growing our list, and having fun doing it, we still sell something, and regularly, in order to make everything else possible. 2. Maliha's email was all of 3 lines, basically, "There's a deadline to get a discount on my new offer." But would that have made five sales had Maliha not been sending dailyish emails to promote her offer before that... to build up trust with her audience... to keep her audience engageed and interested for weeks or months in the build up to this? My contention is no, and I think Maliha's super simple email backs me up when I talk about the value of consistently sending emails. Along with the prestige of being called Prime Emailer for a week, I also promised the winner another prize. Maliha, the prize is your choice of: 1. A colorful postcard from Barcelona, or a bar of chocolate (hat tip to Sean D'Souza) 2. A Heart Of Hearts one-on-one consult (from our poll earlier, "How to discover what the people in your audience really want") 3. Your personal copy of my 3rd Conversion training, about how to goose consumption and digestion of what you sell

Welcome to Daily Email House. How kind of you to join me. Daily Email House is a members-only club for business owners and marketers who write more or less daily emails. This club is an experiment. It will run for the next 7 days. If the experiment is a failure, we'll just close down the club like nothing happened. Otherwise, we'll give it another 7 days to live — and so on. WHAT THIS CLUB IS FOR Daily Email House is here for you to: - Connect with other business owners and marketers - Have a safe place to go to and get away from work, family, and the general craziness of the world - Ask questions, share successes, or vent about frustrations, particularly as relates to writing daily emails for your business - Start conversations that may lead somewhere — an interesting discussion, a collaboration, a new political party WHAT THIS SOCIAL CLUB IS NOT FOR - I don't know. Try me. I want this club to be fun and useful. If some kind of behavior is taking away from that, I will introduce rules to keep it from happening. Speaking of rules... I'm your host inside Daily Email House. While I have certain extra rights and powers by virtue of having started up this club, Daily Email House is not all about me. I already have a platform where I can talk to the world, my email newsletter. I don't need or want a second one. My goal is for Daily Email House to develop a life of its own, even without me stirring the pot the whole time. For that to happen, you will need to join in. If you don't join in, that's fine. Again, we'll just chalk it up as a failed experiment. But if you do join in — well, let's see where we can take this. To help us get started, introduce yourself below. You can share whatever you like, but presumably it makes sense to share who you are, what you do, who you do it for, what your email newsletter is about. If you want, put in a link to your optin page. And if you have something else to say — great. Meanwhile, I'll go get the cocktails ready and start organizing the entertainment.