At some point soon, I'm going to launch an info product to my list which I hope will become one of my core products. The plan is to sell it evergreen via daily emails, get some sales, then increase the price, hopefully get a few more sales and then maybe find a few affiliates to promote it. That's the longer term plan. Shorter term, I'm wondering what strategy to use for the actual launch to my list. Use a short launch window with a big discount? A full price launch with a launch bonus? Give a few loyal readers free access for early feedback (and hopefully some testimonials) before I even launch? I'm seeing the launch as a way to get testimonials to help sell the product as new readers join my list in the future. But I'm not sure if this is the best way of going about it. How would you approach the initial launch?

A couple of days ago, I shared how I "swiped" an idea from Justin Goff several years ago. You can read more about it here: https://www.skool.com/daily-email-house/heres-how-to-add-one-more-email-to-your-weekly-schedule-and-build-a-deeper-connection-with-your-audience John just "swiped" the idea as well (see image). Who is next? :)

I’ve recently launched a new monthly group coaching program and I’m asking everyone who joins why they decided to join (a tip I got from John - thank you @John Bejakovic). Yesterday someone replied as follows: - They were born on the 13th  - Their lucky number is 13 - They read my email on 13th Aug - My offer is a $15 monthly subscription. When they converted this to Euros, it came out at €13 And so they “decided to take a chance” I’m not sure I can use this in my marketing! But it did get me wondering - what’s the most unusual/weird/interesting reason someone has given you for buying your product or service?

I noticed that Derek Johanson has just launched a monthly paid newsletter and Ian Stanley launched one a few months ago too. Coincidence? I know they’re pals but I’m wondering if there’s something in the water at the moment that makes it a particularly good time to launch a paid newsletter?

Time to share a community win. @Tom Grundy wrote me this via email earlier this month, and then gave me permission to share it: === I ran Reclaim Your Evening last night. I had eleven people buy the offer so $1k in total which I’m counting as a big win. Every email I sent made at least one sale, which was very cool, and I also had people buying who’d been on my list a couple of weeks and others who’d been on my list a couple of years (and this was the first time they’d interacted with me/bought something from me) so also very cool. So thank you! One thing I realised was that I probably needed the accountability more than I thought I did. === Tom is now thinking about what to offer as the next step to the folks who have already paid him $100. (The essence of direct marketing is to get people to say yes, then upsell them.) Tom did delivered his Reclaim Your Evening offer as a paid live training, or what I called (and sold) as the Most Valuable Offer last month. Have you put on a paid live training before? Or are you thinking about putting on one in June?