Here is what Gemini says: In the world of high-ticket sales, transparency is often debated, but for a $599 local ad spot, the rules are a bit different than selling a $50,000 software contract. At $599, you are in a "impulse-friendly" price bracket for small business owners. Here is a breakdown of when to lead with the price and when to hold back. 🟢 When to Include the Price ($599) Including the price is generally the best move for a local co-op mailer for these reasons: * It Qualifies Your Leads: If a business owner doesn't have $600 for marketing, they aren't your customer. Putting the price upfront saves you from "tire-kicker" phone calls. * The "No-Brainer" Factor: For a 9x12 card (which is huge and hard to miss), $599 is objectively a good deal. It positions the offer as an easy "yes" rather than a complex negotiation. * Speed to Close: Local business owners (landscapers, pizza shops, dentists) are busy. They want to know the what, the where, and the how much immediately. * Transparency Builds Trust: Direct mail can sometimes feel "salesy." Being upfront about the cost makes you look professional and established. 🔴 When to Leave it Out Avoid mentioning the price if: * You are targeting "Big Fish": If you are pitching a large regional hospital or a major car dealership, they care more about exclusivity and reach than saving a few hundred dollars. In this case, sell the category dominance first. * The Value Isn't Clear Yet: If your email doesn't clearly explain that a 9x12 card is "the biggest thing in the mailbox," $599 might sound expensive without context. 💡 How to Pitch It Effectively Since $599 is a low-friction price point, use it as a closing anchor. Don't just list the price; frame it against the value. The "Cost Per Household" Frame Instead of just saying "$599," break it down. If you are mailing to 10,000 homes: > "You get a jumbo-sized ad delivered to 10,000 local households for less than 6 cents per home ($599 total). That includes design, printing, and postage."

I just got out of hospital today after 7 days of treatment for an infection in my lungs. I had to agree to go in a nursing home Monday for at least two more weeks of treatments so no fee this month for this skool. I plan on getting things done to give y'all more value in the mean time. Stick around for more valuable stuff.

The poet T. S. Eliot famously said "April is the cruelest month." For me, January is the cruelest month. It's a dreary month with nothing notable to look forward to. September through December are my favorite months. September ushers in the fall season with fall leaves and fall colors, followed by my October birthday and the liveliness of Halloween, the family get togethers for Thanksgiving and Christmas. I love to see homes and shops decorated with Christmas lights and holiday decor, all of which will be gone soon. The days before Christmas leading up to New Year's are days when I feel I can give myself permission to stop, slow down, slack off and relax. But .. In just a few short days it will be time to take down my Christmas tree with its Christmas lights that always cheer me up. My daughter will be returning to Brooklyn and I'll be alone again, working to muster up the motivation and energy to get back to business and make my millions. Before my divorce in 2021, December 15 was our wedding anniversary, then there was Christmas to look forward to and my son's birthday on December 28 (today.). As the countdown to 2026 begins, I am not looking forward to getting back to work for real. Anyone else feel this way? Am I the only one? Are you all chomping at the bit to get going again?

Just got my phone charged. They are wanting to put me in nursing home Monday for two weeks of therapy.

Just wanted to wish everyone a merry Christmas if your celebrating.