26d • General discussion
Price in initial email Gemini
Here is what Gemini says:
In the world of high-ticket sales, transparency is often debated, but for a $599 local ad spot, the rules are a bit different than selling a $50,000 software contract.
At $599, you are in a "impulse-friendly" price bracket for small business owners. Here is a breakdown of when to lead with the price and when to hold back.
🟢 When to Include the Price ($599)
Including the price is generally the best move for a local co-op mailer for these reasons:
* It Qualifies Your Leads: If a business owner doesn't have $600 for marketing, they aren't your customer. Putting the price upfront saves you from "tire-kicker" phone calls.
* The "No-Brainer" Factor: For a 9x12 card (which is huge and hard to miss), $599 is objectively a good deal. It positions the offer as an easy "yes" rather than a complex negotiation.
* Speed to Close: Local business owners (landscapers, pizza shops, dentists) are busy. They want to know the what, the where, and the how much immediately.
* Transparency Builds Trust: Direct mail can sometimes feel "salesy." Being upfront about the cost makes you look professional and established.
🔴 When to Leave it Out
Avoid mentioning the price if:
* You are targeting "Big Fish": If you are pitching a large regional hospital or a major car dealership, they care more about exclusivity and reach than saving a few hundred dollars. In this case, sell the category dominance first.
* The Value Isn't Clear Yet: If your email doesn't clearly explain that a 9x12 card is "the biggest thing in the mailbox," $599 might sound expensive without context.
💡 How to Pitch It Effectively
Since $599 is a low-friction price point, use it as a closing anchor. Don't just list the price; frame it against the value.
The "Cost Per Household" Frame
Instead of just saying "$599," break it down. If you are mailing to 10,000 homes:
> "You get a jumbo-sized ad delivered to 10,000 local households for less than 6 cents per home ($599 total). That includes design, printing, and postage."
>
A Sample Pitch Structure
> Subject: Quick question for [Business Name] / Local Mailer
> Hi [Name],
> I’m putting together a 9x12 "Community Co-op" mailer for the [Neighborhood Name] area this March. It’s the largest piece of mail the post office delivers, so it’s impossible to miss.
> I have one spot left for a [Industry, e.g., Plumber].
> The cost is $599 all-inclusive (design, print, and postage to 10,000 homes). Most solo mailers would cost you $4,000+ to do on your own.
> Interested in grabbing the last spot?
>
Comparison Table: Price vs. No Price
| Feature | Including Price ($599) | Hiding Price |
|---|---|---|
| Response Rate | Lower, but higher quality. | Higher, but more "just curious." |
| Trust Level | High (Transparent). | Low (Feels like a sales trap). |
| Sales Cycle | Short (One-call close). | Longer (Requires a discovery call). |
| Target Audience | Small/Medium Local Biz. | Large Corporate/Regional. |
Would you like me to help you draft a few different versions of the email script based on the specific industry you are targeting next?
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Price in initial email Gemini
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