Pick two lead gen approaches (not ten)

Here's what I see agency owners doing wrong - they're trying every lead generation method at once and sucking at all of them.

Stop that.

Pick two approaches. That's it.

Approach #1: Something you can easily scale.

Think cold email systems, LinkedIn automation, paid ads.

Something where you can throw money or tools at it and get predictable volume.

Approach #2: Something really personal that you can track well.

Direct outreach, content creation, networking, referral systems.

Something where you're building actual relationships and learning what makes people say yes.

Here's why this works - the personal approach gives you intelligence.

You learn what problems people actually care about, what language they use, what objections they have.

Then you feed that intel into your scalable system.

Example: You set up a cold email system (scalable) - costs you maybe $300/month and can hit thousands of prospects.

Then you do personalized LinkedIn outreach or create content as inbound (personal).

The conversations from your personal approach tell you exactly what to say in your cold emails.

If you desperately need a client within a week?

Fine, add a third approach temporarily.

But don't make that your permanent strategy.

Most agency owners I know who hit consistent $30k+ months have this exact setup - one scalable system running in the background, one personal approach they're actively working, and they use the insights from the personal stuff to optimize the scalable stuff.

What are your two approaches?

And are you actually learning from the personal one to improve the scalable one?

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