We are a UK-based B2B business providing Virtual Assistant services, primarily targeting the UK market, and our website currently operates under a .co.uk domain. While we have been running ads in the UK, we are now considering expanding our advertising efforts to the US market. Before moving forward, we want to understand the potential impact: - Technical perspective – Are there any issues with running ads in the US while using a .co.uk domain? - User experience perspective – Could US audiences perceive a .co.uk domain as less relevant, or might it discourage them from engaging with our website? We’d like your expert opinion on whether it’s advisable to continue with the current domain or consider alternatives when targeting the US market.

How do you set up and properly read a pMAX script? Any good scripts you've been using?

I've been contemplating testing out a separate high tailed keyword campaign alongside the current exact match campaign I have. The goal with this high tail keyword campaign would be to get lower cpc's. (speaking about search campaigns here) For example, we currently have the exact match campaign running keywords like: [snowboard] [snowboard buy now [snowboard buy near me] Now, we're looking to add in a new exact match campaign with essentially the same keywords, but a longer tail on each of them: [snowboard buy now in florida] [snowboard buy near me california] etc. (these are not the actual keywords, but examples to portray the idea that they are only slightly different in the aspect of length) Does anyone have experience with this, or seen two campaigns like this conflict with each other?

Recently I created an updated dashboard through a subdomain, and now it's time to change the conversion goal tracking... The previous flow was: Visit Website < Complete lead gen form < purchase < be directed to dashboard (subdomain, however this was done after payment to where it didn't matter, since the tracking ended after purchase) The new flow will look like: Visit Website < Complete lead gen form (option to do on subdomain) < create an account in dashboard (subdomain) < purchase inside the dashboard (subdomain). So my question here is, how would you go about making this switch smoothly?

For a single service business I'm running, I recently switched the campaign from Maximize conv. value to Maximize conv (conv. value had been working well, but slowly declining in performance). The main reason for this switch was because there's only 1 value for this single service, and I figured making the switch would assist in scaling. However, when I made the switch, the CPA dropped from $8-9 to $4.5-6, and the lead quality totally plummeted. I tried putting up a tCPA of $7.5, but it hasn't really made a difference in CPA (I've given it time). Any thoughts or suggestions on what to do next? Could it be worth just going back over to the Maximize conv. value?