Hi everyone, I have a question about the conversion value bidding strategy in a Google Ads account. I switched to this strategy for my PMax campaigns after three months of optimization and achieving enough conversions. However, I’ve noticed that once the campaign reaches the target ROAS, its performance starts to decline. By the end of the month, I no longer receive the same quality of conversions as I do at the beginning of the month. How can I solve this issue?I do increase the target ROAS gradually, but my product sales also vary by season.

I’m really excited to be part of this amazing community!! I’m an expert in Google Ads and Facebook Ads, and I’m also ready to dive in and learn from all of you. I would greatly appreciate any guidance, recommendations, or resources to help me get started on the right path. I value collaboration and open communication, so please feel free to connect with me at any time. Looking forward to an amazing journey ahead!

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I didn’t adopt any new fancy strategy. I simply simplified the tools running my business. The moment everything—forms, emails, pipelines, bookings—became integrated, my operations tightened up and scaling felt more controlled. Sometimes ‘optimization’ is just removing the chaos.