Aug '24 • 💬 General discussion
High Tail Traffic Keywords
I've been contemplating testing out a separate high tailed keyword campaign alongside the current exact match campaign I have. The goal with this high tail keyword campaign would be to get lower cpc's. (speaking about search campaigns here)
For example, we currently have the exact match campaign running keywords like:
[snowboard]
[snowboard buy now
[snowboard buy near me]
Now, we're looking to add in a new exact match campaign with essentially the same keywords, but a longer tail on each of them:
[snowboard buy now in florida]
[snowboard buy near me california]
etc. (these are not the actual keywords, but examples to portray the idea that they are only slightly different in the aspect of length)
Does anyone have experience with this, or seen two campaigns like this conflict with each other?
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High Tail Traffic Keywords
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