Nobody gives you real feedback on something they got for free. Somebody on the AMA offered to be a guinea pig for something I'm building, and it got me thinking about the order I actually use. The best guinea pigs are, first, my team. Second, my Insiders. Third, people who are actually paying me. And you don't really get the real feedback until people are paying you money. That's what I learned launching Consulti, our cold email lead gen software. We had our team demo it. Then we had our Insiders demo it. I got pretty solid feedback out of both of those rounds. Then people started paying me for it, and man, it was a whole different level of feedback. My guess at why: a free tester will tell you what's broken, and a paying customer will tell you what's broken in the exact workflow they needed to finish today. Free testers aren't lazy, they're just not under the same pressure. Someone testing as a favor pokes at it with whatever part of their day is already flexible. Someone who paid runs it straight into their actual constraints on day one, and their tolerance for a rough edge is zero. I'm not telling you to skip the friendly rounds. I still run them. My staff is demoing and debugging the next thing I'm building right now, and that round will catch plenty. Just don't read a clean internal test as evidence that you're ready. Read it as evidence that you removed the obvious problems. The painful ones are still out there, waiting for somebody with a credit card. Which group are you testing with right now?

Welcome to Lead Gen Secrets; here's how to get started. 1. Level Up by Introducing Yourself Below in the comments. 2. Then Like and Comment on someone else's. By LIKING & COMMENTING you will earn points and level up the leaderboard, gaining you access to more Classroom Modules. Leaderboard members can qualify to be invited to Insiders Masterclasses! 𝐀𝐂𝐓𝐈𝐎𝐍 𝐒𝐓𝐄𝐏 Join the New Members Clarity call every Wednesday at 4PM EST (this is only for new members) You can find the next one in the calendar Like & Comment on someone else's introduction and make a friend Start Learning Lead Gen Secrets with the full Masterclass. Check off Each Module as you complete them. Questions? Search for them in the Search Bar If you can't find the answer, post your question in the community... Let’s get to work! Lead Gen Jay

Everyone’s hammering cold emails and LinkedIn DMs, but we tested something so low-tech it’s practically a cheat code… Handwritten letters. Sent to Fortune 500 CEOs. 📈 Nearly 100% of them READ IT. Think about it—when was the last time you got a real handwritten note? Not a mass-printed mailer, but actual ink on paper, hand-addressed, maybe even a slightly smudged stamp. In a world drowning in automation, this cuts through the noise like a knife. My tip: Don’t replace your cold email game—STACK this on top of it. More touchpoints = more trust = more deals closed. 🔥 If you want to see exactly how I use handwritten notes in outreach, follow-ups, and even testimonials, I break it all down in four of my classroom modules inside... The LGJ INSIDERS 2.0 coaching program: 📌 Mastering Lead Generation (Jan 25th): Automating handwritten thank-you cards. 📌 Cold Email Agencies (Feb 22nd): Using handwritten notes to boost response rates. 📌 From Cold to Sale (Mar 7th): Scaling with handwritten letters + gift boxes to stand out. 📌 Testimonial Workflow (Apr 18th): Leveraging handwritten notes for killer social proof. Click Here to Lean More if you are not in the INSIDERS 2.0 Coaching Program Yet The proof is in the results—old school still works. 👉 What’s the best offline marketing move you’ve ever pulled off? Drop it below! 👇

Thanks for providing your feedback and guidance in response to my first request for assistance. As a Newbie, that was welcoming!. I am now introducing a body contouring device to medspas. This device provides immediate and dramatic results are 1 treatment. Here it is. Thanks in advance: Subject: Medspa clients are seeking this… {FirstName}, clients are seeking dramatic fat-loss procedures that don’t require multiple treatments over many months. Does your treatments (or {MedspaName}) provide that? Our proprietary technology provides clients incredible results with just one treatment, losing up to 2.5 inches after just one visit! Interested? Let’s set up a quick call to see how this could help your medspa. Would [day/time] work for you? Best, [Your Name]

I am helping to introduce a device for improving hygienic care of bedridden patients in various types of healthcare facilities. Here is an innitial copy for your assessment and feedback: Bathing bedridden patients is hard… this makes it easy Hey [First Name], What if you could bathe immobile patients directly in bed—without moving them, without multiple caregivers, and without exhausting your team? With xxxxxx, facilities are: ✔️ Reducing bathing time by 50% ✔️ Eliminating heavy lifting for caregivers ✔️ Keeping patients comfortable and clean without the struggle Worth a quick conversation to see how this could help your team? Best, [Your Name]