Alright — I just dropped a 14-min impromptu video and it’s one of those “this only lands because it actually happened” updates. And one I learned from but did NOT enjoy at all experiencing. Here’s the backstory: Last week I got leveled. Slept 36 hours straight. Could barely talk. Chest cough. Whole thing. And it exposed something most agencies don’t want to admit: If you get sick for 3 days and your business wobbles… You don’t own a business. You own a job with a nicer logo. So I pulled the biggest takeaways from Agency Freedom Live + what the sickness revealed inside our own ops. The 7 non-negotiables (the real list) -->Founder independence / leadership depth - If everything routes through you, you’re the bottleneck and the risk. -->Predictable, systemized revenue - No more guessing rent, payroll, or “where’s the next deal coming from?” -->Productized, transferable core offer You’re not an agency. You’re a system owner. If delivery depends on specific humans, you’re fragile. -->Verticalization + ICP precision If your ICP is fuzzy, everything breaks downstream. And yeah… sometimes “bad clients” is actually an ICP failure, not delivery. -->Financial clarity + forecasting End of year isn’t reflection season. It’s planning season for 2026. -->KPIs + ROI decisions Stop running the business on gut feel. Know your open rates, conversion rates, booking rates, ROI per channel. -->Authority assets that match your price point Info is free. Execution + proof costs money — and it’s what gets you paid. We’re building real case studies (not janky screenshot collages) tied to outcomes. The thread that ties it all together: AAA This is the framework we’re using internally — and what we’re turning into something I call LoudAF. AAA = Awareness → Authority → Action Because most agencies never market themselves. They sit in “delivery mode” and wonder why growth feels like a rollercoaster. AAA fixes that. And we’re breaking it down live on the call: Thursday, Dec 18 @ 1pm ET / 10am PT

Plus How you can cash in on it for your agency with 0 technical experience or background. This week marks a big milestone: we just crossed 1,000 members in this group… and we’re celebrating with something special. @Julie Mills and I just dropped a 24-minute video that pulls back the curtain on what’s really working in SEO right now — and how one conversation turned into a five-figure deal using the exact playbook we’re about to release. 🛠️ What’s inside: - The “Handyman vs. General Contractor” shift that helped me close one of the biggest consulting packages I’ve had all year — without doing the SEO myself - How Julie went from tactical SEO fixer to in-demand specialist — and why she now commands high-ticket retainers with clarity and confidence - A breakdown of a real national client: from site audits and local SEO issues to launching a second premium site with full tracking + state-specific pages - The proposal structure Julie used to land the second site (and how we framed it to avoid pricing objections) - The AI tools and SOPs we used behind the scenes to streamline everything from site audits to keyword tracking - My take on how non-technical sales pros can sell SEO without sounding like an imposter This is NOT theory. This is the real deal — with clients, contracts, and checks to prove it. If you want in on the AI SEO Course when it drops (with all the templates, bots, and real-world walkthroughs), drop a comment below or DM me “SEO” and I’ll make sure you’re first on the list. Summer is here — and this is your sign to make SEO part of your revenue stack. – Jeff Herschy P.S. You'll even see her reaction to me closing a 5 figure deal for her! Key Takeaways - Jeff's company reached 1,000 members in their school group, up from 750 recently - Julie (SEO specialist) is working on projects for Jeff's company and clients - New SEO course in development, to be released in a few weeks - Recent client proposal for a new website project was accepted (5-figure deal)