May 30 (edited) • Wins and Lessons Learned 🏆 🎉
🔥 Summer of SEO is HERE: The Story Behind the $XX,XXX Client Deal
Plus How you can cash in on it for your agency with 0 technical experience or background.
This week marks a big milestone: we just crossed 1,000 members in this group… and we’re celebrating with something special.
and I just dropped a 24-minute video that pulls back the curtain on what’s really working in SEO right now — and how one conversation turned into a five-figure deal using the exact playbook we’re about to release.
🛠️ What’s inside:
- The “Handyman vs. General Contractor” shift that helped me close one of the biggest consulting packages I’ve had all year — without doing the SEO myself
- How Julie went from tactical SEO fixer to in-demand specialist — and why she now commands high-ticket retainers with clarity and confidence
- A breakdown of a real national client: from site audits and local SEO issues to launching a second premium site with full tracking + state-specific pages
- The proposal structure Julie used to land the second site (and how we framed it to avoid pricing objections)
- The AI tools and SOPs we used behind the scenes to streamline everything from site audits to keyword tracking
- My take on how non-technical sales pros can sell SEO without sounding like an imposter
This is NOT theory. This is the real deal — with clients, contracts, and checks to prove it.
If you want in on the AI SEO Course when it drops (with all the templates, bots, and real-world walkthroughs), drop a comment below or DM me “SEO” and I’ll make sure you’re first on the list.
Summer is here — and this is your sign to make SEO part of your revenue stack.
– Jeff Herschy
P.S. You'll even see her reaction to me closing a 5 figure deal for her!
Key Takeaways
- Jeff's company reached 1,000 members in their school group, up from 750 recently
- Julie (SEO specialist) is working on projects for Jeff's company and clients
- New SEO course in development, to be released in a few weeks
- Recent client proposal for a new website project was accepted (5-figure deal)
Topics We Discusses:
SEO Best Practices
- Regular performance reviews and updates are crucial
- Focus on basics: site structure, content planning, tracking setup
- Avoid chasing short-term "flashy" strategies that may backfire
- Importance of thorough research before quoting prices
Client Work Updates
- Fixing issues on existing client site, including missing state pages
- New proposal for second site ("mansion" project) accepted
- Project goals: site built by Labor Day, both sites performing by Thanksgiving
Business Model Insights
- Jeff acts as a "general contractor," bringing in specialists like Julie
- Julie operates as an owner-operator with her own team
- Word-of-mouth referrals driving business growth
Sales Approach
- Presenting options without immediately discussing price
- Offering payment plans to ease budget concerns
- Assuming the sale: "When do you want to get started?"
Next Steps
- Complete and release the SEO course in 2-3 weeks
- Offer a discount to school group members who commented "SEO"
- Plan live Q&A sessions for course participants
- Begin work on the new client website project
Link to Original Post on the topic from last week: https://www.skool.com/reviewlyai/are-you-stuck-as-the-handyman-to-a-local-business?p=8b46a7ea
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🔥 Summer of SEO is HERE: The Story Behind the $XX,XXX Client Deal
skool.com/reviewlyai
AI-powered training, white-label SaaS, and growth strategies to help you launch and scale your agency—fast. Sponsored by Reviewly.ai.
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