The Ultimate Guide to LinkedIn Organic Post Boosting: Everything You Need to Know in 2025
I just boosted a post and put 200 dollars behind it.. I figured I would do some DEEP RESEARCH on the ideal of boosting organic posts.. Why? Because REACH IS GOING DOWN and we need to find ways to stand out.. Here is what I learned. LinkedIn post boosting is a feature that allows users to amplify the reach of their organic content through paid promotion. Traditionally limited to company pages, LinkedIn has now expanded this capability to individual profiles, revolutionizing how professionals can build their personal brand and expand their influence. This comprehensive guide covers everything you need to know about LinkedIn's post boosting feature in 2025, including both company page boosting and the newer personal profile boosting option. What's the Difference Between Company and Personal Post Boosting? Company Page Post Boosting Company page boosting has been available for some time, allowing businesses to promote their organic content to a wider audience. To use this feature, you need: - Content admin permissions (or higher) for the company page - A LinkedIn Campaign Manager account (optional, but provides additional capabilities) - Budget for promotion Personal Profile Post Boosting Personal post boosting is a newer feature being gradually rolled out throughout 2025. It allows individual LinkedIn members to promote their own content without company backing. Testing began in late 2024 with approximately 8,000 Premium Business subscribers globally, with plans for a phased rollout through "5 waves" globally. How Does LinkedIn Post Boosting Work? The Boosting Process The process for boosting a post is remarkably simple: 1. Create and publish content on your LinkedIn profile or company page 2. Locate the post you want to boost in your activity feed 3. Click the "Boost" button that appears on the post 4. Select your objective (Awareness, Engagement, or Website Visits) 5. Define your target audience using LinkedIn's professional targeting options 6. Set your budget and duration for the promotion 7. Submit for review (approval typically takes 24-48 hours) 8. Monitor performance through LinkedIn's analytics