Scaling PMax Feed-Only: Full Catalog vs Focused Launch?
Hey everyone, Iโve been running a dropshipping store for about 2 months now using Google Ads (mainly to warm up the account and pixel). Currently spending around $50/day, and performance is around breakeven. Now Iโm planning the next step and would really appreciate some feedback from people who have scaled with PMax. Current plan: - Launch a PMax (feed-only) campaign - Upload around 70โ200 products - Focus mainly on fashion (womenโs categories like dresses, swimwear, sandals, etc.) - Budget: starting around $100/day and scaling up My main questions: 1. Is it better to start with a smaller, curated catalog (70โ100 products) or upload everything (150โ200+) from the start? 2. Should I: Focus on one gender (women) for cleaner data Or run men + women in separate campaigns from day one? 3. From your experience, what matters more for PMax scaling: Number of products Or tight niche focus + product quality? Goal: I want to scale fast with PMax feed-only, not just test slowly โ but also avoid wasting budget on a messy setup.