Ok, so… HELLO THERE. so… random thought that’s been rattling around my head like it does… I went deep, then i stripped back, and had this realisation... So many peeps talking about 2026 like it’s this HUGE shift, and yes I ALMOST DABBLED DOWN THAT ROAD = New rules. New way of doing things. AI (oooofff a story for another day) And yeah, obvs, stuff is changing. Platforms change. Tools change. That’s always happened. But also… hmm… is it really that deep? Because from where I’m sat, what actually works hasn’t changed at all. Like… AT ALL ALL. We just covered it up with a load of noise for a while. Humans still do what humans have always done. We trust people who show up. We stick with people who feel real. We buy from people who don’t feel slippery or like they’re putting on a show. WHY HELLO THERE, basic human behaviour. Before all the online madness, it was literally just reputation. Stories. “Yeah, she’s good.” “He delivers.” “They look after people.” That was it. Simples… And that wiring didn’t disappear just because Instagram, Tik Tok or XYZ exists. I think we just got distracted. Shiny stuff. Hacks. Trying to be clever. Trying to outsmart connection. And sure, novelty works for a bit. But novelty doesn’t build safety. And safety is the bit people are craving now. People are tired af. Decision tired. BS tired. And when that happens, we don’t want louder pfffftttt We want REAL. Familiar. Grounded. Someone who feels like themselves, not like they’re performing business. So when people ask what’s going to work in 2026, I honestly think it’s the boring stuff. Being a decent fricken human. Doing what you say you’ll do on the tin. Showing up even when you’re not selling. Letting people see you without the song and dance. I know I know, Not sexy. Not edgy. Just… human. And if you’re already building like that? I virtually high five ya I am backing the HUMANS being and doing the HUMANS and doing the HUMAN stuff the HUMAN WAY If you want more of that HUMAN stuff, join us in The Backroom… Humans only (and dogs of course we welcome dogs, aka furry humans with four legs and button noses)

I did say I would post in this experiment with the same content on my socials... well here we GO - this may pee some people off... Courtesy of ChatGPT = Fireworks impact on the planet (the unsexy bits no one puts on Instagram): • Air pollution Fireworks release fine particulate matter (PM2.5), heavy metals, and toxic gases. Air quality can spike dramatically for hours or days after major displays. • Heavy metals in the air Those pretty colours? Barium, strontium, copper, aluminium. They don’t vanish. They settle into soil, water, and lungs. • Water contamination Firework debris falls into rivers, lakes, oceans. Residue leaches into water systems and affects aquatic life. • Wildlife stress & harm Animals don’t understand “celebration.” Birds abandon nests. Pets panic. Wildlife gets disoriented, injured, or killed. • Microplastic fallout Casings, coatings, and fallout add to plastic pollution. Tiny bits. Everywhere. • Carbon footprint Manufacturing, transporting, and detonating fireworks = emissions for vibes. • Noise pollution Disrupts ecosystems, migratory patterns, and animal behaviour long after the boom stops. The uncomfortable truth bit: Fireworks aren’t the biggest environmental problem. But they’re one of the most unnecessary ones.

Anybody else start doing a bit of deep reflecting at this time of year? Because I definitely do BIG TIME, and this year especially feels like one of those years where patterns, lessons, and little “ooooffff got it now” moments have been stacking up quietly in the background. And I wanted to share something I’m genuinely proud of, not because it’s flashy or impressive, but because it would have been VERY easy to do the opposite. (OBVS I questioned myself. Multiple times, and some, oh hello, thereby cheeky mind) First up,I wanna be totes clear before I go any further, THIS IS NOT “THE only WAY”. It’s just the way I did it. There are a million right ways to build things, and pivoting is defo not a failure. Sometimes, pivoting is exactly what’s needed. This just happens to be one thing I didn’t pivot on, and I’m very proud of that. Back in November 2024, I started my Skool Community, what is now called the Backroom. It wasn’t called that at the time; it was called Unstoppables, and TBH, the reason it existed at all was that my Facebook group literally vanished. Gone. Puffed away. No warning, no recovery, no support. It sucked alot at the time… If you know, you know. And that moment really landed for me because it showed me just how fragile some things actually are, even when we treat them like they’re stable. We all know the story hey So I made a decision. I didn’t want to build something again that could just disappear just like that overnight, completely out of my control, pffffttt So, I’d already been spending time inside other Skool communities, learning, observing, seeing how they worked, and I thought… ok, now’s the time, let's give this a bash But I didn’t do it in the obvious way. I decided to make it a $1 community. And not because I thought it would make money, it absolutely wasn’t a money play. That part matters. This was about energy. Intention. Boundaries. Keeping trolls out, spam out, and people dropping in with zero intention of actually being there.

This month has been a ficken tough one Like… really tough. The amount of wobbles. The heightened anxiety. The uncomfortableness just sitting in my body. Waves of grief and sadness, then picking up and feeling alright again, then dipping again. It’s been one total rollercoaster. And I’m not even saying it’s been one big sh*t mess. It’s more like something has picked me up, shaken me, and everything that’s been pushed down for a long time is bubbling to the surface. I can see it in my skin. I can feel it in my gut. And weirdly, I’m taking that as a good sign. End of year stuff does this to me. (Here comes a tiny bit of woo.) It feels like some huge transformations are about to take place. I’ve had an epic year. I still have some epic days left this month. So many things are going swimmingly amazing… my home, my business, so much is good. And yet, there’s this thing I’ve pushed down for so long that it’s just erupting now. This time of year is always more raw for me. The festive period. Old memories. Childhood stuff. My dad passed away in 1998, around Christmas. I still have the memory of him on life support, visiting him, and then in January the machine was turned off and that was it. I know I buried a lot of that, but it always bubbles back up around now. And then there’s the choice I made to live in Bali, which I love, but it also comes with moments of loneliness. It all mixes together. So yesterday, I went to a Melukat water blessing with some friends. It wasn’t touristy at all. Very quiet. Very real. And I just knew… this is what I needed. We were wading through these rivers and got to a point where the guide said, “This stone represents the mother. This stone represents the father.” He said you go up to the stone and say whatever you need to say. Whatever you want to release. Apologise for. Forgive. You just talk. I went to the mother stone first. Gave love. Gave gratitude. Thanked my mum. Then I went to the father stone. I laid down in the river, put my hands on the rock, and I just felt this need to reconnect.

PICTURE THIS (NAH REALLY, PICTURE IT) 🍷 🍻 🥤 You’re walking down your local high street. You’re not in a rush. You’re half present, half in your head, probably half scrolling cute dogs, on your phone, munching on a pasty, thinking about absolutely naff all and everything at the same time. And then… something makes you slow your step without you even realising you’ve done it. There’s this bar. You’ve either never seen it before or you’ve walked past it a hundred times and today it just… hits different. And you don’t think “wow what a strong brand identity” because like duh who actually thinks that in real life. (Well, unless you're on a brand research day, maybe hmmm) You think something more like… ooooh. Hang on. That looks like totes my vibe. What’s going on in there then? ⬆THIS IS THE CONTENT BIT (OBVS MAYBE NOT…) The bar literally stops you in your tracks. You don’t fully know why yet. It's just something about it. It’s a feeling. Maybe the lighting looks inviting. The sign feels a bit cheeky. There’s music leaking out. There’s laughter. There’s an energy that feels like “yeah… oooffff I’d probably like this place”. You just feel pulled without having to explain it. (You know what I am talking about right?) So you step a tad closer. Not committing. Not deciding anything yet. Just being a nosy Parker, please let's confess we ALL are… (just some of us will own up to not) You sneak a peek through the window. You scan the menu stuck on the wall. You read the chalkboard. And inside your head you’re muttering things like… yeah I like this a lot. oooooh this feels different. Ok this looks like my kind of shizzle. I don’t know why but I want to know more more more… ⬆ THIS IS THE COMMENT (SMALL BUT IMPORTANT) That teeny moment right there is the comment. Not a big a$$ declaration. Not “I’m in!”. Just interested. Curiosity. A tiny signal. A toe dipped in. Nothing OTT, but it totes matters. Then someone inside clocks you. Not in a salesy pounce-you way, pfffft to dat.