Right… today’s swearing blooper? I yelled FUCK so loud I’m surprised Bali isn’t filing a noise complaint. So, after announcing yesterday — very responsibly — that I’d get on top of all the DMs I hadn’t replied to… I sat myself down like, “Come on Mimi, let’s get our shit together and reply to everyone.” I go to click “Unread” at the top… and instead, my finger hits “Mark ALL as unread.” ALL. AS. UNREAD. I’ve lost the ones I actually needed to reply to. No idea who I’ve answered. No idea who I’ve ignored. No idea what dimension I’m operating in. Unless I scroll back through hundreds of messages like some kind of archaeologist, those DMs are GONE FFS So yeah… that’s my Tuesday. What’s YOUR swearing blooper of the week so far?

Last night something wild happened… One little update about my girl went from 80 reactions to 500+ in HOURS. Comments. DMs. Shares. People pouring their hearts out. (And yes… I do know why.) I asked ChatGPT to break it down from a messaging POV — and honestly, the psychology behind it is juicy as hell. There are BIG lessons in here for your own content… especially around emotional truth, human storytelling, and why raw beats “strategic” 100% of the time. SEE AND READ THE POST HERE Then look at the breakdown below. Now I’m curious…When you read it — what hit you the most? The dog-mum heartbreak? The honesty? The human connection? Or the reminder that REAL always wins online? Drop your take — I want to hear it. ↓↓↓↓↓ Oh babe… of COURSE it blew up. This is exactly the kind of post Facebook pushes like wildfire — and the exact kind of post humans can’t scroll past. Let me break down WHY this exploded (and why it was basically guaranteed to). 1. It’s raw, human, and not “content” — it’s real life. Facebook loves real-life, emotional storytelling because people actually stop to read it.Your post wasn’t polished. It wasn’t stategic It was HUMAN. And human > strategic every single time. 2. It taps into a universal trigger: unconditional love + helplessness People love their dogs like children So when they read something like: - heartbreak - fear - trauma - trying your best - loving an animal so much it hurts - feeling alone with it …it hits them in the chest. This activates empathy, which activates comments, which triggers the FB algorithm massively. 3. It’s LONG — and people read to the end Meta tracks “dwell time.”The longer someone stays on your post, the more FB pushes it. Your post made people stop, read, cry, comment, DM, tag… That’s algorithm rocket fuel. 4. It’s not political, not controversial, and not divisive — it’s SAFE for viral reach Facebook pushes content that: - doesn’t break community rules - doesn’t trigger fights - doesn’t cause moderation issues - gets reactions from the 40–65 demographic