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Dec '25 (edited) • Mindset & Momentum
I think we overcomplicated this...
Ok, so… HELLO THERE.
so… random thought that’s been rattling around my head like it does… I went deep, then i stripped back, and had this realisation...
So many peeps talking about 2026 like it’s this HUGE shift, and yes I ALMOST DABBLED DOWN THAT ROAD = New rules. New way of doing things. AI (oooofff a story for another day) And yeah, obvs, stuff is changing. Platforms change. Tools change. That’s always happened. But also… hmm… is it really that deep?
Because from where I’m sat, what actually works hasn’t changed at all. Like… AT ALL ALL.
We just covered it up with a load of noise for a while.
Humans still do what humans have always done. We trust people who show up. We stick with people who feel real. We buy from people who don’t feel slippery or like they’re putting on a show.
WHY HELLO THERE, basic human behaviour.
Before all the online madness, it was literally just reputation. Stories. “Yeah, she’s good.” “He delivers.” “They look after people.” That was it. Simples…
And that wiring didn’t disappear just because Instagram, Tik Tok or XYZ exists.
I think we just got distracted. Shiny stuff. Hacks. Trying to be clever. Trying to outsmart connection.
And sure, novelty works for a bit. But novelty doesn’t build safety. And safety is the bit people are craving now.
People are tired af. Decision tired. BS tired.
And when that happens, we don’t want louder pfffftttt
We want REAL. Familiar. Grounded. Someone who feels like themselves, not like they’re performing business.
So when people ask what’s going to work in 2026, I honestly think it’s the boring stuff.
Being a decent fricken human. Doing what you say you’ll do on the tin. Showing up even when you’re not selling. Letting people see you without the song and dance.
I know I know, Not sexy. Not edgy. Just… human.
And if you’re already building like that? I virtually high five ya
I am backing the HUMANS being and doing the HUMANS and doing the HUMAN stuff the HUMAN WAY
If you want more of that HUMAN stuff, join us in The Backroom… Humans only (and dogs of course we welcome dogs, aka furry humans with four legs and button noses)
(Brain dump over. For now.)
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I think we overcomplicated this...
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