Last week I got on a call with a lady who asked about how to change the DBR to handle INBOUND enquiries... Like if someone had a "text INFO to 123" on their website or in their email messaging. So I walked her through what I would do AND I recorded the session I need to do a little bit of touch up on the video but here's what it covers: - How to change the beginning of the "Convo Start" workflow for Inbound enquiries - How to use ChatGPT to do an initial analysis of that first Inbound message - How to update the contact record with new details from the Inbound message - A few other key points about testing Once the video is edited I'll drop it in here for everyone.

For many the start of a new year is a time for a reset A reset on priorities. A renewed focus on what matters. A chance to bin the things no longer serving us. The final exercise in my book is called the "Freedom Tracker" and it's about identifying what we want to do more of, and what we want to do less of. I've started a new tracker for the start of the new year and here are a few things I'm aiming to track (do more of). - A new video on YouTube every week - Being committed to this community, growing it and adding value - Starting a cold email test - Continuing to provide a great service to clients - More time in the gym/walking and general exercising (sitting behind a desk all day isn't great for me!) And what I want to do less of.... - Less time on shiney objects - Less time sitting behind my desk - Less time worrying about social media What about you? I'd love to hear your "do more / do less" lists for 2026! Share them in the comments.

The answer is yes - here's a showcase... The DBR setup/workflows can be used for reactivating old leads but they can also be used for time-limited promo campaigns. Recently, I did 3 campaigns for a client - one was a static "blast" promotional message that literally got 0 responses. But the AI-powered first message that was super simple... That started a conversation and offered a callback Or sent a relevant link Achieved a positive response rate and a good number of enquiries (I'm still waiting to liaise with the client about full numbers of conversions). One campaign was a Black Friday offer while the second AI campaign was a promo for Gift Cards. And both campaigns had a first message that was more personal than a static blast and sparked interest of the audience. #Gift Card Promo:# Hi [NAME], this is Anna from [CLIENT NAME]. We’ve got the perfect stocking filler for you: buy a $300 gift card + get a free $50 gift card. Want details? #Black Friday Promo:# Hi [NAME], this is Anna from [CLIENT NAME]. Our amazing Black Friday deals just landed with major savings on MOXI, BBL and CoolPeel and more. Want details? Sometimes...we just need to think differently about how to apply what we know, and how the systems work because they can open up new doors and opportunities. This experience is now something I can use in my messaging related to holiday specials and suggest to clients. For you - perhaps it's an opportunity to propose something new on your coffee dates.

[VIDEO NOW INCLUDED!] Last week I finished a small DBR campaign for a MedSpa in the US and wanted to share some learnings in case they help you with your campaigns. I'll also look to create a video for YT where I'll go into more detail about what I built.. But first.... Learning 1) EMOJI RESPONSES!! 🤣😱 I hadn't even thought about this but when going through testing one of the test users sent "Liked" the SMS from the AI.. And that meant in the conversation history in GHL the user sent back the same message the AI sent.. In the format "Liked {{message from AI}}" You can probably guess what happened?! The AI didn't know how to respond and so repeated the same question or message it sent before Here's what I did to resolve it.... - Created a part in a workflow where I'm recording the responses from the user - Using an IF/ELSE step to detect if the user message started with "Liked" or "Loved" - If it did, then I updated the custom field on the contact record with a manual update like "Yes sounds good" rather than the full contents of the message from the user (which was a repeat of the message from the AI) - If the message from the user didn't contain "Liked" or "Loved" the other branch in the IF/ELSE just updated the conversation as normal Learning 2) AI doesn't like the end of conversations Ever had a situation where you've added into the prompt the message for the AI to send at the end of a conversation and then it seems to get into a loop and repeat itself whenever a user responds? Here's what I did to solve it... - I thought about conversations "states" - like a story, a conversation has a start, middle and end - I created a workflow that uses a ChatGPT step to determine the "intent" of the conversation so far - It outputs a single word - "continue", "closing" or "stop" - That then feeds into an IF/ELSE step - if chatgpt thinks the conversation is mid-flow and outputs "continue" the user goes down a path that adds them to a workflow to create the next AI message in the conversation but if it think's the conversation is "closing" it will send a static message like "hope to see you soon" and then not do anything else

Great to see you here! 🎉 After spending years working in the tech space I was reluctant to embrace AI, I thought I didn't need it. How wrong I was! The skills and experience I gained working for a $100M+ marketing automation platform and managing a portfolio of 40 clients, including an airline, streaming platform and shipping company, gave me the foundation but I still had to do the work. I had to understand different ways of using AI, how to build it, test it and sell it to clients. After reading a book on holiday in April 2025, I pivoted my agency fully into the AI space. I had seen what was possible and a route to creating a multi-6-figure business. And if that's your goal, you're in the right place! I'm sharing the steps I'm taking to grow my business, what's working, what isn't, and the tips and tricks I learn on the way. So whether you're just getting started and working to get your first client and understand the tech, or you've got the base and now want to scale, that's exactly what this group is all about. And I'd love you to introduce yourself and get to know other people in the community because you might just find your perfect tech partner, sales partner, referrer or champion! Let's get building! 🚀