17d • Strategy
Can you use DBR for time-limited promo campaigns?
The answer is yes - here's a showcase...
The DBR setup/workflows can be used for reactivating old leads but they can also be used for time-limited promo campaigns.
Recently, I did 3 campaigns for a client - one was a static "blast" promotional message that literally got 0 responses.
But the AI-powered first message that was super simple...
That started a conversation and offered a callback
Or sent a relevant link
Achieved a positive response rate and a good number of enquiries (I'm still waiting to liaise with the client about full numbers of conversions).
One campaign was a Black Friday offer while the second AI campaign was a promo for Gift Cards.
And both campaigns had a first message that was more personal than a static blast and sparked interest of the audience.
#Gift Card Promo:# Hi [NAME], this is Anna from [CLIENT NAME]. We’ve got the perfect stocking filler for you: buy a $300 gift card + get a free $50 gift card. Want details?
#Black Friday Promo:# Hi [NAME], this is Anna from [CLIENT NAME]. Our amazing Black Friday deals just landed with major savings on MOXI, BBL and CoolPeel and more. Want details?
Sometimes...we just need to think differently about how to apply what we know, and how the systems work because they can open up new doors and opportunities.
This experience is now something I can use in my messaging related to holiday specials and suggest to clients.
For you - perhaps it's an opportunity to propose something new on your coffee dates.
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Can you use DBR for time-limited promo campaigns?
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