Gamma is the only company I have seen do this ⬇️ With their pricing plans, they put “no credit card required” above the actual plan name (the Free plan in this case). It’s the first thing my eye notices, and I immediately register that when I go on to look at the rest of the plan. Now using “popular” or similar is common in SaaS (although I always felt it was a bit contrived). But I like the broader concept of using these headers to signal something meaningful. You could imagine an enterprise plan could lead with SOC-2 compliant or SSO. We know from extensive DoWhatWork A/B testing data that many brands test into reassurance text below CTAs (see websites like Kit, Zapier, Twilio, Monday, etc.). While Gamma’s implementation on a pricing page is unique, it makes sense to me that this would be effective as a quick contextualization or important orienting detail. What do you think?