As we head into the holiday weekend, I wanted to share something powerful that happened last week. While prepping for a few weeks working remotely from Mexico (yes—rainy 60° Mexico City beats 110° Arizona right now!), I caught a critical issue inside one of my client’s lead systems. Here’s the kicker: HubSpot was missing form submissions from returning leads and past customers. No alerts, no follow-ups, no calls—nothing. If we hadn’t layered on a second system, we never would’ve known. But thanks to a simple $120/mo tool (WhatConverts), we caught the issue. It tracked every single lead—calls, forms, and return visits—and gave us full transparency. ➡️ Result? We plugged a hole that was costing my client thousands per month in missed sales. Lesson: Always have a secondary tracking system. Trust—but verify. Especially when you’re the one holding the bag as the agency, consultant, or CMO. 🔧 Skool Group Update (Heads Up) I’m also cleaning house inside this group to make your experience smoother: - All 3 GBP courses → merging into 1 super course - Weekend Closer → folded into the YES Method - Legacy courses → consolidated to avoid clutter You’ll still have full access—just in a cleaner format. Don’t panic if you see course numbers shrink. Everything’s being bundled for better organization. We’ve added 500+ members in the last couple months, and I want this group to stay lean, powerful, and easy to navigate—especially as we roll out new tools. ✈️ I’ll be working mornings while in Mexico (family stuff in the afternoons), so keep an eye out for more updates and value drops. In the meantime, ask yourself: Where can you layer in a simple “check system” to prevent big problems before they hit? Enjoy the weekend — stay safe, stay sharp. – Jeff

I like to record webinars and online presentations so I can watch them offline. I use SnagIt plus a free tool called Handbrake. I've been using Camtasia and SnagIt for years. I used Camtasia a lot for making screen recordings of presentations, but at one point they added that ability into SnagIt, which is a lot easier to use. It does some really basic editing as well. Something helpful to know about how video encoding work: It takes a screenshot and uses that as something called a "key frame" and saves it. Then it takes successive screenshots and computes the differences and saves them instead. For things like filming people and events live, or like what you'd see in a TV show, if the camera is still and there's motion in the scene limited to just a small part, then the differences between each frame are fairly small until the camera's angle changes, and you end up with a decent amount of compression. For online presentations, like most webinars these days, unless the person has their face in a little bubble, the screen doesn't change AT ALL for quite a while -- dozens if not hundreds of key frames -- which means there's NO CHANGE between the key frames. Even with a headshot in a bubble, the changes from frame to frame are minimal. I was on a webinar the other day and they had around two dozen slides and took an hour to go through them. SnagIt doesn't not optimize anything, and its videos end up quite bloated for this purpose. It tends to create videos that are around 15MB per minute, which isn't that unusual. So an hour long presentation can be around 1GB in length. Note that MP4 has a sound track attached to it that's usually encoded as MP3, and it's highly compressed already. The audio for an hour long presentation can be only 100k or less. So we're just talking about the VIDEO part of the file here. Anyway, most screen recording tools don't know what sort of thing they're dealing with, and they're tuned to do a good job for whatever you might throw at them.

Hello all, here from beautiful San Diego, California. Joined last night via a webinar and have great expectations and looking forward to lots of information and skills to acquire. Very thankful to be with such professional and like-minded people. 15+ years in Information Technology and 20+ Electrical Maintenance Technician. Don't be shy, let's talk and see how we can work together and bounce ideas off each other to help one another....

Hi @Jeff Schwerdt , can you tell me where the scansuite getting started training and resources are that we were promised on the initial webinar. I have access to scansuite but not sure what I need to do first to get this embedded into my website. Thanks, Phil

🚀 Cold Outreach & Protecting Your Time 🚀 Hey everyone, Herschy here! I just wanted to drop a quick note on two major takeaways from my recent calls and cold outreach efforts. 1️⃣ Cold Outreach Works – Even When You Don’t See Immediate Results Whether you’re running ads, cold email, LinkedIn campaigns, or social posting, outreach helps create brand awareness with people who don’t know you yet. Many times, they won’t respond directly—but they will Google you, check out your business, and book a demo when they’re ready. Proof? I’ve added $400 MRR this week alone from cold outreach efforts! 2️⃣ Protect Your Time – Not Every Conversation is Worth It One of my reps booked me a call today that wasn’t worth my time. The prospect had no clear idea of what they were doing. Your time is non-refundable minutes—once wasted, you don’t get them back. ✅ Be selective with your meetings. ✅ Qualify your prospects before you hop on a call. ✅ Only engage when it benefits both sides. Final Thought: If you’re doing cold outreach, make sure it’s with the right people. And if you want to see how I’m making at least one offer per day (and closing most of them), drop “OFFER” in the comments. Let’s build predictable revenue together! 💪🔥