I went to a networking dinner meeting tonight and a guy was there who said he works with lots of lawyers and he sets up the LLM.txt file in their sites. He didn't go into the particulars, but I asked him what he charges and he said $1,000. Also said he's quite busy. And he prefers Wordpress sites. (I didn't ask why, except I think it's a good qualifier that says they probably have the login for their website.) While I was talking to him, another person there came up to us and joined in the convo. She said she's been getting a lot of traffic from AI but isn't sure why. She manages a store that's part of a franchise and they have a central IT dept that manages everything. The guy went to her site and didn't find an LLM.txt file there, so he was puzzled. He said he simply looks for an LLM.txt file and if they don't have one he offers to create one, and they start getting more traffic within a day or two. He said it's a really easy sale because everybody seems to have heard about it except ... SEO providers, who dismiss it as some kind of fad. Go figure.

EDIT - Listen to the second video - The AI Spotlight works. This is from a real world demo call. Early Bird - "Anti-Labor" Day Special is Live - https://jeffherschy.com/spotlight Original Post Below :) Last night I couldn’t sleep. My brain was racing a million miles an hour because I finally cracked a problem I’ve been wrestling with for months. By 11pm I was up, scribbling notes, writing outreach copy, and even buying a new domain. By 1:45am, I had the bones of a brand-new system that changes the game for agencies and local businesses. I’m calling it AI Spotlight — built around AI SEO (what business owners call it) and Generative Engine Optimization (GEO) (what it actually is). Here’s the big shift: ✅ SEO = rankings in Google. ✅ GEO = visibility in ChatGPT, Gemini, Perplexity, Copilot, Siri, etc. SEO gets you found.GEO gets you featured. And I’ve finally found a way to deliver GEO as a hands-off, done-for-you service that takes 10 minutes to set up, and then runs automatically. 👉 I already have clients paying $250–$500/month for this. 👉 It comes with 30-day guaranteed results (AI referrals in analytics, or money back). 👉 I’ve paired it with a back-end monitoring system so you don’t need to mess with Google Search Console. This is a core + trend combo: reviews & reputation (core) + AI SEO/GEO (trend). It’s the perfect foot-in-the-door that makes business owners perk up, because they’ve heard about AI SEO but have no idea how it works. I’m putting everything together under the AI Spotlight brand and will be teaching it this Labor Day weekend as my “Anti-Labor Day” project. Want in? If you want access to this system — the same one I’m now offering in my own agency — type SPOTLIGHT down below. I’ll give you: - The setup process (10 minutes start to finish) - The fulfillment tools (done-for-you) - The monitoring/reporting system (no more guessing) - The exact cold outreach I wrote at midnight last night

Hey everyone — Herschy here. 👋 By the time you’re watching this, I’ll be at Universal Hollywood with the family (maybe screaming on the Jurassic Park ride, maybe just spilling ice cream on my shirt 😅). But before I left, I wanted to record something important for you. This past week I had the chance to step in and help a business that was basically flatlining. They were draining retirement savings just to keep the lights on. Within months, they went from barely surviving… to thriving. The lesson? 👉 Your business lives or dies on lead flow. If you can consistently put the right leads into the top of your funnel, everything else becomes possible: • Recurring subscriptions • Ascension offers at $1K–$5K • Even $10K–$50K deals when the timing is right And you don’t need a massive budget. I’m talking $5–$50/day. That’s coffee money compared to the ROI it can produce when the system is right. In this video, I break down: • The 3 things you can offer at the top of your funnel (reports, audits, or trials) • Why quick wins like reviews are the fastest way to build trust • How I structure my funnel from $99 → $1K–$5K → $10K+ services If you want me to share the deeper funnel training and the interview I recorded with one of the best ad experts in the game — just drop “ funnel” in the comments. Big things are coming this fall, including a live workshop where we’ll build your lead engine together. Stay tuned.

Hi everyone, hope you can help please. I'm looking for software that I can use to measure a clients Google Business Profile (GBP) rankings. I know there is Bright Local and Local Falcon, but does anyone know of any others as these are quite expensive? Appreciate your help 😀

Over the last few weeks, something’s clicked for me. It’s not a new ad strategy… not a fancy funnel… not some hidden SEO trick. Check It Out Here - https://jeffherschy.com/aibrand It’s a simple, overlooked offer that almost every business needs fixed — and it’s hiding in plain sight on their own website. I didn’t even see it until one of my biggest clients came to me and said: “Jeff, I’ve GOT to fix this — it’s killing our credibility.” We fixed it in under a week. They instantly looked more trustworthy, positioned as the authority in their market… and then signed a much bigger contract with me. The best part? - 90% of businesses are getting this wrong - You can spot it in 60 seconds - It requires zero tech, ads, or funnels to sell - AI does 80% of the delivery for you I’ve brought in @Dorien Morin — who’s been running my social media for 2 years and is already paid to implement this — to help me teach it. We’re calling it the AI Branding Blueprint, and we’re going to show you: - How to identify the gap in minutes - How to pitch it in 2 sentences + a question - How to deliver a professional makeover FAST (without being a designer) - How to turn a $500 quick win into a $2K–$5K retainer We’re compiling the full course this week once the over the shoulders are posted. The main course is ready to ship now!! So......For the first 24 hours, I’ll open early access at a discounted rate to anyone who wants to grab a “Fast Client Win” this month. Doors Open Tomorrow For Our EARLY BIRDS ONLY! Here’s the deal: Comment " FastWin " below if you want the early access link before everyone else. This is a 7-day system you can use for cold outreach, networking, or even while traveling — and it’s the easiest yes you’ll get from a client this year.