This is the Real Black Friday Play.

I just grew my Skool community to 3200 members in the last 4 weeks Growing on Skool has never been better on my nervous system. I used to sweat through launches and obsess about whether I could afford to launch one more offer. Sure, I was making money off Skool in 2024—but it was getting harder and harder to be seen, build trust, and nurture people in a way that felt human. I had funnels (still do), but the truth is… I’ve been able to generate daily revenue on Skool more easily than any funnel I’ve ever built. Over the last few months, I’ve re-evaluated everything I thought I knew about designing and scaling an online business. Inside my last mini mastermind, I even shifted direction because I could feel it in my bones: people don’t need another funnel right now—they need a space where connection, momentum, and visibility are easier. I’m sharing this because it’s changing me, not because I have all the answers. ➡️ Here’s what I’m learning: • Simplicity scales faster than complexity. • Community-led growth builds trust faster than automation. • Daily touchpoints matter more than giant launches. • And your business feels different when you’re not constantly bracing for the next income dip. And I’m still a work in progress. There’s one growth edge I still haven’t unlocked: turning passive community engagement into consistent co-creation. That’s my 2026 challenge—helping more members collaborate, cross-pollinate, and lift each other up without me needing to be in every room. Now I’d love to hear from you— ✨ What have you learned about growth this year? ✨ What still feels sticky, unclear, or heavy when it comes to building your audience or making sales?

I was up at 4am This morning. Been reading a great book called “Fathered By God” (highly recommend for the men in here) And then was at the gym by 4:30 working out with my brother in law. I haven’t missed a day in 3 weeks… Why? Accountability. If I hadn’t committed to my bro in law I FOR SURE would not have made it to all the days… AND I would FOR SURE quit early on most of the reps. Anyways…I digress. after the workout I’m driving to the coffee shop and was hitting every yellow light. Like probably 5 in a row… all perfectly timed where I just slide right through before it went red. All lining me up to have the experience I just had. (Thanks Father 🙏) I grab my iPad (that I’m writing this from now) walk into Starbucks behind this old cowboy dude with a legit feather in his hat 🪶 Looks back and says in a gruff tone… “What do ya want? I’m getting it for you.” I’ve actually never had this happen before. I’ve heard about it … such a simple gesture… But totally made my day… And it’s only 6:30am Then I noticed my most natural desire emerge… I wanted to give too!. So I bought the guy behind me his coffee. Giving is so contagious The Giving Games is a way of life. Pumped to get to play this with ya’ll. LFG 🫡

Let's celebrate how AI is taking work off our plate...

Stop Hustling. And discounting and being a frantic “marketer” Instead… Chill dude… make a plan. Host a workshop in your Skool before the new year. I’ll show you why this prints. Black Friday is here… Everyone’s shouting “launch harder,” “discount bigger,” “new funnel, new you.” But you are a HIGH VALUE, PREMIUM COACH…. Not a discounted Wal Mart Special. And it’s time to start treating your marketing and business that way. So the play that has crushed for us every December for the last 5 years. - Host a simple live workshop (now inside your Skool community) before New Year’s. - Keep it 60–90 minutes. - Build the assets / plans / goals with people, not for people. - Then let Holiday “Deposit” Offer do the selling while you sip a seasonal beverage and pretend you like eggnog. If you want to build this entire strategy with me and my inner circle this Thursday so you can have a Holiday Payday in December and set yourself up for a killer 2026. Join us here.