Howdy! Heads up, I am taking this week off to hang out with Jeannie and Eric. (I am taking a lot of time off this holiday season.) I won't be super quick to respond. While I'm chilling... Please collab and help each other. I see more collaborations happening than ever. I am pleased as punch about that. If you are having trouble getting collabs, co-ops, partners... Here are the BIGGEST MISTAKES I see regularly: 👎Requests for collab are too GENERAL and all about PRAHDUKT. This is even more true if you request a collab from an audience owner. An IDEA is NOT a specific plan to take something off the influencer's plate, help their people relieve pain and make them look like a hero. There are 4 things an audience owner wants. If you commit these to memory and APPLY them, you're deal-making mojo will line up so many deals you won't be able to handle them all. 1. They want to look like a hero. (Not a salesperson or someone who is money grabbing.) 2. They want to SOLVE a problem or relieve pain for their audience. 3. They want to save or make money. (Least important.) 4. They want someone else to do all the work and thinking! (👀) 👎Not thinking out and/or writing out your plan clearly. "I'm going to get you more buyers/traffic." lacks specifics. That is an IDEA, not a PLAN! A plan sounds more like this: (I'm not saying this would all be in an email/dm.) "You help parents get their newborns to sleep through the night. I've identified 35 new mom and parent newsletters with a combined circulation of over 1,500,000. I've already contacted five who are very open to putting your content inside their member's area as a bonus for their paid subscribers. I believe I can set up dozens of these buyer streams for you. I will handle all the reach out, negotiations and the tech side of getting your content in front of their buyers. This is a win for them because they get to help solve a problem for their audience. It's a win for their subscribers so they can get some sleep. I think it would be a big win for you to reach new parents who will become loyal, long-term customers for you. I don't want any money upfront. I want this to be an absolute no-brainer for you. We can discuss an amount per buyer lead that would be a steal for you! It would likely be a FRACTION of what you're paying now. I saw your ads on Facebook and figure you're paying at least $5 to $10 per lead and they are NOT buyers. I don't want anything close to that.