News that affects YOU · Royalty Ronin

Travis Sago

Dec '24 (edited) • Team Up and Collaborate

News that affects YOU

Howdy!

Heads up, I am taking this week off to hang out with Jeannie and Eric.

(I am taking a lot of time off this holiday season.)

I won't be super quick to respond.

While I'm chilling...

Please collab and help each other.

I see more collaborations happening than ever.

I am pleased as punch about that.

If you are having trouble getting collabs, co-ops, partners...

Here are the BIGGEST MISTAKES I see regularly:

👎Requests for collab are too GENERAL and all about PRAHDUKT. This is even more true if you request a collab from an audience owner. An IDEA is NOT a specific plan to take something off the influencer's plate, help their people relieve pain and make them look like a hero.

There are 4 things an audience owner wants. If you commit these to memory and APPLY them, you're deal-making mojo will line up so many deals you won't be able to handle them all.

They want to look like a hero. (Not a salesperson or someone who is money grabbing.)
They want to SOLVE a problem or relieve pain for their audience.
They want to save or make money. (Least important.)
They want someone else to do all the work and thinking! (👀)

👎Not thinking out and/or writing out your plan clearly. "I'm going to get you more buyers/traffic." lacks specifics. That is an IDEA, not a PLAN!

A plan sounds more like this: (I'm not saying this would all be in an email/dm.)

"You help parents get their newborns to sleep through the night. I've identified 35 new mom and parent newsletters with a combined circulation of over 1,500,000. I've already contacted five who are very open to putting your content inside their member's area as a bonus for their paid subscribers. I believe I can set up dozens of these buyer streams for you. I will handle all the reach out, negotiations and the tech side of getting your content in front of their buyers. This is a win for them because they get to help solve a problem for their audience. It's a win for their subscribers so they can get some sleep. I think it would be a big win for you to reach new parents who will become loyal, long-term customers for you. I don't want any money upfront. I want this to be an absolute no-brainer for you. We can discuss an amount per buyer lead that would be a steal for you! It would likely be a FRACTION of what you're paying now. I saw your ads on Facebook and figure you're paying at least $5 to $10 per lead and they are NOT buyers. I don't want anything close to that.

Would you be open for me running a test on the 5 I've already talked to? I'm in no rush, but I want to put someone in there who helps newborns sleep through the night. You are my first choice. If I don't hear from you soon, no worries. I hope you won't be mad if I need to put someone else in there?"

➕I've set up deal after deal after deal by laying out a specific plan, that's no risk for them, showing them I've done my homework and even done some of the work.

I don't get deals by firing off an email with a general, vague, idea.

I get ghosted when I do that. 😁

👎Not listening - Often I will tell peeps who reach out for collab with me, exactly what I need to do a deal...and it goes in one ear and out the other. They are too focused on their idea/prahdukt/thoughts.

👎Making the partner THINK. The most common reason for a ghost or "maybe next quarter" or "can you send me references?" is all the above and it boils down to making your partner THINK too much. For every decision they must make...the deal gets delayed by days...or just dies.

Another reason for a very SPECIFIC PLAN that doesn't make them THINK.

👎Adding shit to THEIR TO-DO LIST: This is as common as making them think. I can't tell you the number of times someone partnering for my resources starts the test by adding shit to MY TO DO LIST, right off the bat.

It often goes like this:

"Can you please send me a list of some of the problems we can try and solve?"

Strike ONE!

Strike TWO!

In ONE QUESTION.

Then they start asking for MY expertise.

"Do you think we should offer it at $199 or $299 with a pay plan?"

STEEEEEEERIKE THREE!

I want THEM to tell ME!

If I need to figure all that out...

There is little benefit for me.

Here's what I dig:

"I've compiled every question post in your group. I've categorized them into 3 major problems:A, B, C, The one with the MOST urgency is problem A by far. I recommend we start with $299, and I will split test that with a 2-pay of $199. If you're good with all that, take 1 sec and reply, "ok" and I'll get it rolling."

Do ya see the difference?

Partners are NOT LOOKING FOR ANOTHER EMPLOYEE or service provider they must manage.

Partners are looking for a LEADER. If you sound like a leader and act like a leader, you will get so many deals you won't be able to keep up.

YOU tell THEM how it's going to go.

Look...

Nobody is perfect.

I screw up shizz too.

Please don't take this note personally.

I want you to have more deals than you can handle.

I want to partner with you...

But sometimes, I can't because I can't do all the thinking and add more stuff to my to-do list.

I hope this helps!