They’re not afraid of your AI service…
They're afraid of this: “Transform your workflows with a complete overhaul to save your team 40+ hours per week with AI.” Sounds amazing right? Revolutionary even… How could a prospect hear that and not hand over their wallet??? Well, I hate to break it to you… But even a sniff of this in your messaging… is killing your lead flow. (I’ve learnt this the hard way after marketing AI services for 2+ years now) The problem 90% of prospects have with AI is safety. More specifically, the lack of it. When you offer a huge change, you’re unknowingly triggering buyer retreat. It’s not that they're skeptical about AI services. Forget about AI. ✖️ It’s framing a leap. ✓ Rather than framing a safe, steady path from here to there. For example, if you have an AI solution for data structuring, make this offer on discovery calls: “We’ll start by cleaning one folder to show you how it works. Then it’s your call if you want to commit to the rest.” Don’t make the mistake of focusing on the transformation before the transition. Otherwise, the status quo will be amplified as it becomes so much safer to choose to do nothing. So, here’s your move to eliminate this issue and open the floodgates in lead flow: 1. Audit your current offer messaging: → Ask: Does this sound like a total overhaul? Or does it feel like a safe next step? 2. Remove all language that implies a leap or disruption: → Words like “transform,” “replace,” and “overhaul” trigger subconscious threat responses. 3. Add “Safe Start” mechanisms: → Example phrases: “we’ll start small,” “run in parallel,” “no new logins.” 4. Show the exit ramp: → Use the “Go-Back” mechanism: “Try it for 30 days. If it doesn’t feel right, you can always go back.” Prospects fear too much change too soon. When you offer to test instead of tear down, you preserve their safety. Make this tweak and watch your conversions skyrocket. __ I help AI Founders get more leads and clients. Follow me on LinkedIn for more content like this.