(skip 2-3 months of misery)
Want to know one of the biggest mistakes I was making to get leads for AI services?
Offering the whole damn solution - at once.
All the benefits. The full workflow. The grand transformation.
But I learnt (the hard way) my prospects couldn’t have cared less about any of the above.
So…
Remembering THIS will save you 2-3 months of outreach misery in trying to get leads and sign clients for your AI service.
“What gets better in the first 7 days?”
Answering that question is what hooks and sells cold prospects.
The first win needs to come fast.
They don’t care about the full stack.
But they will care about improvements in their day-to-day next week.
If your offer sounds like: “we automate your internal ops end-to-end.”
You’ve already lost them.
Why? Because comprehensive is complicated.
Instead, shrink the offer.
Market the next step - the immediate result, clear relief, or early unlock they’ll feel before the full rollout even finishes.
If you want the fastest path to yes, offer the shortest path to value.
__
I help AI Founders get more leads and clients. Follow me on LinkedIn for more content like this. Dan 🤝