This is. (simple fix inside) If you’ve been following my posts, you know I share a lot of strategies and tactics to help you get more leads and clients for your AI services… But today, we’re gonna go a bit deeper as to why your calendar might not be as full as you like, and why business owners aren’t biting. You might think it is, but the problem isn’t your AI service… It’s how early you are to the market. In 95% of cases, business owners aren’t choosing other AI service providers over you. They’re actually not choosing anyone… Why? Because they don’t understand what AI even is. When your prospect has no mental shelf to put you on, they don't know what you do… Let alone why it matters. Cluelessness is the problem. And it’s the hidden cost of being early to any market. So here’s the shift you want to make in your messaging: • Name the prospects’ pain points in familiar terms • Anchor your service to what prospects get • Position AI as an upgrade, NOT a revolution (big one) And unbutton any jargon because it chokes your message. Here’s an example: ✖️ “Harness cutting-edge AI solutions to drive transformative data hygiene and strategic document optimization across the enterprise landscape.” I mean, come on… nobody is buying that. ✔ "If your team is spending hours cleaning up spreadsheets, our AI solution will handle that in the background to keep them focused on bigger objectives.” The service layer of AI is starting to accelerate… But the marketing layer hasn’t caught up yet. Which means all you need to do is not preach ‘revolutionary’ solutions. Just define their bottlenecks and offer to solve them. When the dust settles, the AI Agencies who dominate won't have the most sophisticated solutions. They'll be the ones who built the mental shelves prospects can place their service on. Be clear. Not clever. __ I hope this helps, Dan 🤝

(today’s your lucky day) If you’re an AI Agency owner offering voice AI receptionists, this post is gonna help you sign A LOT of clients. So let's get into it… First, let’s start with what you DON’T want to offer: “Fire your receptionist and save $50k per year” “24/7 coverage on inbound calls” These offers might sound good, but in reality, they’re scaring away business owners… Here’s why: Inbound calls are likely the primary source of generating leads and, therefore, revenue for the business owner… So installing an AI receptionist, which they know nothing about, is far too RISKY because it controls and therefore affects how they generate leads and revenue. This is why business owners happily pay $50k per year for a receptionist in the first place… And if they’re not happy with their human receptionist, they would rather hire a new human receptionist than install an AI receptionist, even at 1/10 the cost… Why? RISK. “Okay, so it’s too risky to replace their human receptionist for an AI one, sh*t, what do we do?” Well, what's the problem with a human receptionist? They only work from 9-5. They can claim those hours. Thats not a problem. But what happens when the human receptionist isn’t working during those hours and inbound leads call? Ahhhaaa! Those calls go to voicemail. Leading to a big problem: missed clients from missed calls. They won’t trade the calls their human receptionist takes, but do you think they’ll trade the calls going to voicemail? Of course they will! Because now you’re not offering an overhaul, you’re offering an upgrade. An upgrade where they can only capture MORE calls, leading to MORE clients, with ZERO risk. (boy oh boy, what an offer) So instead of offering to: "Eliminate missed clients from missed calls" Shift the offer to: "Eliminate missed clients from missed calls during after-hours” Then once they see it works and trust is earned → upsell additional features or the whole package. The AI Agency owners I’m working with offering voice AI receptionists are crushing it right now with this offer.

(answer 1 = packed calendar) I see too many AI Agencies offering incredible solutions but somehow struggling to generate leads… It’s painful to see, so how about we change that in today's post? Alright, let's get into it… The reason you’re not getting enough leads or cheap leads from advertising is because of the offer. Period. A conversion problem is an offer problem. And here’s the offer problem I’ve noticed after helping 30+ AI Agencies scale to 6 figures… The offer does not speak to what prospects actually care about. Here are three things that EVERY prospect cares about: Speed → How fast will this work? Ease → How hard is this to implement? Risk → What if it doesn't work? And here’s the thing: You don’t have to offer all three, just focus on ONE and HAMMER it. If you jam-pack your offer with features and don’t address at least one of these, your prospect is left wondering: "How long until I see results?" "Will this break my current system?" "What happens if it doesn’t work out?" So here’s your move: Build your offer around speed, ease, or risk. Again - you don’t need to hit all three. Just focus on ONE and HAMMER it. Here are some basic examples of how to frame each one: Speed: "We’ll deliver this result before your next payroll run." Ease: "Zero input required from your end. We set it up, test it, and hand it over ready to run." Risk: "Run it in parallel with your current workflow for 7 days. Switch and pay only when you're confident." Quite literally, just take one of these examples (if applicable), plug it into your offer, and you’ll get more leads from advertising and clients from discovery calls. The moment prospects see a clear answer to speed, ease, or risk… Is the moment when your offer does all the heavy lifting to sign new clients. ___ Have a question on getting leads and clients? Drop it down below 👇 Always happy to help, Dan 🤝

(this makes it too easy) I’ve got a couple of quick questions for you: Why do car dealerships let you test-drive before paying? Why do SaaS companies offer free trials before paying? Is it because they’re feeling generous… Or is it because it makes acquiring clients a hell of a lot easier? Right, so let’s talk about that strategy, and then you can easily acquire clients for your AI solutions too… Firstly, we need to understand something important: → The biggest barrier to purchase is the fear of commitment. So if you’re pitching ‘AI transformation’ upfront, that’s the reason you’re struggling to acquire clients. Because here’s what prospects are thinking: • "An overhaul puts our current workflows at risk…" • "What if we invest in all of this and it doesn't deliver…" • “This sounds like a huge commitment with no exit..." Which all trigger the same problem → buyer retreat. So what’s the fix? → Pilot offers. A pilot offer is the first step in your service, delivered at low/no risk. Here’s an example of what a pilot offer looks like: "We'll automate your entire hiring process" vs "We'll automate your resume screening. And after 7 days, if you like it, we'll expand to interview scheduling and candidate communication." Now, which offer do you think is easier to say yes to? The second one obviously. Because you’ve reduced the scope of the first step by making it safe, specific, and reversible. And once you’ve delivered the first step and they’ve experienced the value… THEN you’re perfectly positioned to upsell the full transformation. Don’t try to knock everything down at once - just the first domino, then the rest will follow. So here's how you can create your own pilot offer to easily acquire clients: 1. Start small: what's something valuable and easy to deliver? 2. Fast wins: how do I deliver it in under 7 days? 3. Upsell: does this first solution align with bigger solutions? So when you’re on discovery calls, this offer will sound like: “We’ll deliver [specific component] in [short timeframe]. You see [specific result]. Then when you’re happy, we’ll discuss the [full solution].”

Here you go 👇 Ever been stuck in a content rut? You’re posting consistently, but it’s not hitting and generating leads. If so, then this post is for you. Here’s the thing: If you’ve delivered results for at least 1 client and your meetings are recorded, you’re sitting on a goldmine of high-converting advertising material. You have the discovery call, onboarding, check-ins, and testimonial. And without even realizing it, you’ve documented an entire journey. 1. Their initial doubts and limiting beliefs. 2. Their progress during implementation. 3. Their results at the end. This is ‘lifecycle advertising’ and it MURDERS. I’m sharing this with you today because an AI Agency owner I work with made a lifecycle post from her first client, pinned it to her ‘about’ section, sends connection requests, and now she’s getting leads every week. Just from capturing the key moments, stitching together the journey, and posting it. (if you don’t record your meetings install Fireflies now) Here are what the key moments should sound like for the lifecycle ad: 1. Discovery call - the doubt • "I'm worried about the integration with our current workflow." • "We've tried automation before it didn’t work." • "I'm not sure my team will adopt this." 2. Onboarding - the ease • "It's actually easier to use than I expected." • "I can't believe we got it live in 3 days." • "The team is already using it without me pushing." 3. Results - the outcome • “We’ve closed an additional X amount of revenue.”• “We’ve saved X amount on costs.” • “This is saving us X amount of time.” • “We’ve been able to achieve X from this solution.” From doubt to ease to success, you have the full transformation story. And if you’re offering AI transformation or positioned as an AI transformation partner, then this is how you advertise it properly. Your advertising gold mine is in your meeting recordings. ___ I hope this helps, Dan 🤝