(here’s how to be heard) “We automate your workflows” “Save 10+ hours a week” Sounds a little familiar right? Well, your prospects think so too… Now this is a problem because if your positioning is identical to other AI Founders… Why should they choose you? So, here’s an important move you need to make: → Say what only you can say. Your positioning shouldn’t sound like marketing. ↳ It should sound like lived proof. • Who have you helped? • What results have you delivered for them? These are the things only YOU can say that your competitors can’t. The strongest positioning is earned, so own what you have done. Forget about your promise or mechanism. Your unique selling proposition is your experience. Weaponize it. The market ignores slogans. ↳ But it listens to signatures. __ Got a question? Drop it down below, I'll stick around for an hour or so to answer. I help AI Founders get more leads and clients. Follow me on LinkedIn for more content like this. Dan 🤝

(It’s obvious when you see it) When crafting messaging, most AI Founders focus on the packaging: • Attention-grabbing hooks • big bold ideas • viral closes But they're overlooking the foundation: What their message actually communicates. The market has evolved. We've gone from: Paying to do things → paying NOT to do things I mean look around: • ChatGPT → We pay NOT to research/write/brainstorm • Virtual Assistants → We pay NOT to manage admin work • Copywriting Services → We pay NOT to write our own ideas • Uber → We pay NOT to drive or park Do you see the pattern? So when your messaging is: "We'll help you do something better, faster, or more efficiently." Prospects think: “ugh… I’m still paying to do this sh*t.” But if your messaging is: “We’ll take care of this so you never have to do this again” Now you’re in the game. Don’t market your AI service. ↳ Market the elimination of effort. Prospects, me, you, and everyone else have ONE thing in common: We pay for the things we hate doing. We don’t pay to do these things better, faster, or more efficiently. So, align the messaging of your AI service with ELIMINATION instead. Your messaging is the tip of the iceberg. When you get it right, you don't crack the iceberg. You melt it. And when an iceberg melts, it lifts everything around it. __ If you enjoyed this, follow me on LinkedIn for more marketing stuff for AI Founders. I hope this helps, Dan 🤝

Start here 👇 Try to catch three rabbits at once, and you end up with none. “Ok… but what does this have to do with getting more leads Dan?” Well, if your AI offer sounds something along the lines of: “We help businesses grow revenue and profits, streamline workflows, and save hours with AI automation.” What you’re doing is setting three rabbits running for your prospect to catch… Not convinced? Ok… if I toss three things to you vs one thing, what's easier to catch? ONE thing. So you get the point I’m trying to make here… When you spread your offer across multiple desires → none of them stick. But when you anchor your offer to ONE desire → it sticks. This is what I keep seeing the AI Founders making 6-figures do, and it’s so simple: They pick one ‘dominant desire’ their prospect can’t ignore and build their entire offer around it. So today, I’m going to help you identify your ‘dominant desire’ to anchor your offer to. Step 1: List all the benefits, outcomes, and use cases your AI service enables. Step 2: Identify the ‘dominant desire’ which ticks all three of these boxes □ Urgency: Is this painful now? □ Repetition: Does it recur often? □ Scope: Do many prospects want it? Step 3: Choose one and ruthlessly cut the rest. (If your offer can’t be said in a breath, it’s trying to do too much) Speaking to multiple desires dilutes your offer. And a diluted offer is a weak offer. You don’t win leads by listing what your AI can do. You win by offering to solve the one thing your prospects can’t ignore. __ Got a question? Drop it down below, I'll stick around for an hour or so to answer. I help AI Founders get more leads and clients. Follow me on LinkedIn for more content like this. Dan 🤝

Do this 👇 Oscar-winning movies. Best-selling novels. High-converting marketing. The common thread? → They show, not tell. If you explain what your AI offer does… You're asking prospects to imagine the value. That’s too much work. So if you want your AI offer to convert… Don’t tell prospects what your AI service does. Show them what life looks like after they buy. Describe the moments. Paint the picture. A stress-free Monday morning, a peaceful Sunday, a weekend away. These are scenes your prospects see in their head. And when they see it → they’ll pay to live it. You’re not offering your AI service… You’re offering a world your prospect wants to step into. For example, if you have an AI solution for client reporting, here’s what marketing a scene looks like: “It’s the end of the month. You’re not formatting slides at midnight. Reports are done. Branded. Out. You're running the machine, not the other way around." What converts is what they can picture. ONE vivid scene is all you need to script. __ Got a question? Drop it down below, I'll stick around for an hour or so to answer. I help AI Founders get more leads and clients. Follow me on LinkedIn for more content like this. Dan 🤝

Do this to get more clients 👇 Want to know the strongest weapon in your marketing arsenal? It’s not a flashy offer, fancy VSL, or firm promise. It’s the most recent result you delivered for a client. That’s it. What changed when they worked with you? How much new revenue did they unlock? How much time did they save? Once you’ve got these answers… Run it and run it hard: • Publish a case study post on LinkedIn. • Add it to your landing page. • Apply it to your outreach. • Anchor it to your pitch. (hell, chuck it in your Tinder bio while you’re at it) Because if you’re dealing with prospects that are skeptical or hesitant of your AI service, here’s why: While you’re busy talking about their problem, dream outcome, roadmaps, demos, etc… They’re sitting there thinking only ONE thing → “has this worked for someone like me?” And if you can’t address that question, they’ll only keep hitting you with: “I’ll think about it” aka “no” Happy clients give you credibility. And credibility will get you more leads than being clever ever will. Prospects will doubt your AI service. But they can’t doubt your results. When you shift their thinking from: “Has this worked for someone like me?” → “It worked for them, so why wouldn’t it work for me?” Is the moment you close them. __ Got a question? Drop it down below, I'll stick around for an hour or so to answer. I help AI Founders get more leads and clients. Follow me on LinkedIn for more content like this. Dan 🤝