(my gift for AI Agencies) As an AI Agency owner, you’re probably experiencing the draught of December… Metrics & conversions across the board are tanking: engagement, clicks, responses, bookings, deals, etc. I noticed the same effect last December when I led the Marketing at Morningside AI… The problem isn’t your service → it's the month's intent. And it’s the same for all B2B services for obvious reasons: 1. People in B2C are too busy to invest 2. People are mentally checking out for their holiday So… rather than making excuses… How about we flip the script together, with some offer magic, to finish the year off strong by signing a couple more clients. Sound good? Alright… how we do this is simple: → Target the holiday season’s pain points. For example: If you offer an AI receptionist → target the problem of more after-hour calls going to voicemail leading to losing deals/clients… If you offer workflow automations → target the problem of working when they should be spending time with family and friends… Now, the tricky thing is, it’s currently December 10th… So you need to deliver before Christmas, and if you can’t deliver before then → don’t offer to. But if you can? Boy oh boy, you have one hell of an offer for December… Why? You’re making their holiday a whole lot sweeter. (bonus tip - charge more with the faster delivery times) Contact all your leads (100+) and prospects from discovery calls you didn’t convert with this offer... Like I mentioned to Edwin on our call who’s on track to hit 7-figures. Here is the outreach template: “Hey [NAME]! [AI receptionist offer] → During the Christmas period, we’ve got your after-hours calls covered, so you don’t lose any deals when calls go to voicemail. [Workflow automation offer] → During the Christmas period, we'll handle the admin work and bottlenecks that get in the way of your time with family and friends. We’ll get this done for you in 7-14 days using our AI solution, but we’re only taking discovery calls until this Friday (12th) to ensure we deliver before Christmas…

simple tweak to close clients 👇 When prospects say: “let me think about it…” You might assume it's a soft no… …or that you need to follow up harder. But here’s the real question: Why do they feel they have the time to think?? It’s because nothing is forcing them to decide now… In their mind, there’s no urgency. “Okay, so how do we change that?" - you might be asking. Here’s how: ✖️ Don’t sell your service in isolation. ✓ Sell your service by showing the wave that’s already happening. Here’s what I mean… When prospects think they're the only ones evaluating AI solutions - there's no pressure to act now. But when they think their competitors are already moving on it? They panic. That "let me think about it" turns into "how soon can we start?" - real quick. This is the bandwagon effect. And it's the fastest way to turn interest into action. Here’s the simple framework and a basic example of what this looks like for customer support solutions: 1. Show The Wave: "According to Zendesk 2025, 59% of the businesses in the U.S. have reported using AI-powered customer-service automation in their support systems…” 2. Show The Gap: “Early adopters report customer inquiries being resolved in 4-5 minutes - while traditional support systems typically take 24-48 hours…” 3. Position Your Solution: “Like the early adopters, our customer support solution will protect your brand reputation with faster response times…” And just like that… You’ve created urgency - without the hype or BS. 𝗠𝗮𝗿𝗸𝗲𝘁𝘀 𝗺𝗼𝘃𝗲 𝗶𝗻 𝘄𝗮𝘃𝗲𝘀. So you don’t need to convince prospects they need AI Automation… You just need to show that their industry is already riding the wave. Do that, and you won’t be hearing “I need to think about it…” Again. __ I help AI Agencies get more clients and scale to 6-figures. Follow me on LinkedIn for more content like this. Dan 🤝

(you need to answer it) This is what’s happening in your prospect’s mind when AI solutions are pitched: “we deploy AI voice agents” So what? “that handle inbound calls 24/7” So what? “with human-like conversation quality” So what? Every feature you mention triggers the same question… And most AI Agency owners never answer it. So the features land flat, the prospect zones out, and you lose them. Why? Because prospects don't care about the features of AI solutions… They’re not going to work to figure out why they matter. So you have to connect the dots for them by linking features to their desired outcome. Answer "so what?" in the same breath as the feature. Here’s how this looks: ✖️ "We deploy AI voice agents that handle inbound calls 24/7 with human-like conversation quality." ✓ "We deploy AI voice agents that handle inbound calls 24/7 with human-like conversation quality… so every lead is answered and qualified, which will automatically pack out your calendar with appointments - from zero missed calls.” Now the value of your solution is obvious. Now you’ve given them a reason to care. So here’s how to do the same: Take your current pitch. Find every feature claim. Ask yourself: If my prospect said 'so what?' right now, what would I say? Then say that FIRST. Your job isn't to impress them with features. It's to connect every feature to the outcome they want. __ I help AI Agencies get more clients and scale to 6-figures. Follow me on LinkedIn for more content like this. Dan 🤝

(post for AI Agencies) Last week, an AI Agency owner asked me - “how do I attract high-value prospects?” Then I took a look at their positioning: “we help businesses automate repetitive workflows” With positioning like that - you’re asking for prospects who cheap out… Here’s why: High-value prospects (the ones who pay big $$$) don't want a service that's for everyone, for “businesses” They want a service that proves they’re NOT like everyone. So when you say: "we help businesses automate repetitive workflows" They think: "anyone can do it? No thanks…" But when you say: "we only work with forward-thinking business owners who understand the competitive advantage of early adoption" Now you’ve got them thinking: “this service is just for forward-thinkers. That’s definitely me…” You're not excluding. You're flattering. And flattery opens wallets… Here’s another example for AI workflow solutions targeting the healthcare industry: Instead of: “we automate patient communication for all types of clinics.” Say: “we’re selective about the clinics we partner with, typically those who see AI adoption as a patient retention strategy - not just operational efficiency.” See the shift? You’re no longer appealing to the masses. You’re using exclusivity to attract premium buyers. And premium buyers will pay premium prices. So when you’re ready to attract high-value prospects: Don’t cast wide nets. Present velvet ropes. __ I help AI Agencies get more clients and scale to 6-figures. Follow me on LinkedIn for more content like this. Dan 🤝

(it’s costing you leads) Question: what do these phrases have in common? "Optimize workflows" "Enhance productivity" "Streamline operations" Answer: they’re all putting your prospects to sleep… Here's why: Corporate speak doesn't just fail to engage → it actively gets filtered out. Because your prospects have heard it a thousand times… But when you use language that stands out by sounding human? You get remembered. You get responded to. You get chosen. Let’s compare three AI Agencies for example: Agency A: "Our AI solution reduces support ticket volume." Agency B: "Our AI handles customer inquiries 24/7" Agency C: "Stop the 20-ticket Mondays that make you want to throw your laptop out the window." Which one gets their attention? The first two are forgotten in 5 seconds. The last one gets a screenshot for the business partner to see. So here’s your move: audit your messaging. If it sounds like it came from a business textbook - rewrite it. Instead of saying: "Optimize task management" Say: "Stop opening your laptop at 6 AM in bed because you can't remember if you sent that critical follow-up" Instead of saying: "Automate manual data entry" Say: "Kill the soul-crushing spreadsheet work that keeps you at your desk until 9 PM" Corporate language is white noise. Human language is memorable. Spice it up a little to stand out. __ I help AI Agencies get more clients and scale to 6-figures. Follow me on LinkedIn for more content like this. Dan 🤝