Specified Offer + Ideal Client=๐ธ๐ฐ
๐๐ ๐๐จ๐ฎ ๐๐จ๐งโ๐ญ ๐
๐ข๐ฑ ๐๐ก๐ข๐ฌ ๐๐จ๐ฐ, ๐๐จ๐ญ๐ก๐ข๐ง๐ ๐๐ฅ๐ฌ๐ ๐๐ข๐ฅ๐ฅ ๐๐จ๐ซ๐ค Defining Your Ideal Client Changes Everything 1๏ธโฃ ๐พ๐๐๐ ๐๐ ๐๐ ๐ฐ๐
๐๐๐ ๐ช๐๐๐๐๐ ๐จ๐๐๐๐๐ (๐ฐ๐ช๐จ)? Itโs a detailed profile of the exact type of client you want to work with โ not โeveryone.โ A solid ICA includes: - ๐๐๐ฆ๐จ๐ ๐ซ๐๐ฉ๐ก๐ข๐๐ฌโ age, role, income, location - ๐๐ฌ๐ฒ๐๐ก๐จ๐ ๐ซ๐๐ฉ๐ก๐ข๐๐ฌโ beliefs, fears, motivations - ๐๐๐ข๐ง ๐ฉ๐จ๐ข๐ง๐ญ๐ฌโ what keeps them stuck - ๐๐๐ฌ๐ข๐ซ๐๐ฌ โ what outcome they really want - ๐๐ข๐ค๐ข๐ง๐ & ๐๐ข๐ฌ๐ฅ๐ข๐ค๐ข๐ง๐ โ what they respond to / avoid - ๐๐ก๐๐ซ๐ ๐ญ๐ก๐๐ฒ ๐ก๐๐ง๐ ๐จ๐ฎ๐ญ โ platforms, communities - ๐๐จ๐ฐ ๐ญ๐จ ๐ซ๐๐๐๐ก ๐ญ๐ก๐๐ฆโ messaging & channels that work 2๏ธโฃ๐๐ก๐ฒ ๐๐ซ๐๐๐ญ๐ข๐ง๐ ๐๐ง ๐๐๐ ๐ข๐ฌ ๐ฉ๐จ๐ฐ๐๐ซ๐๐ฎ๐ฅ? โข you build a ๐๐๐๐ฉ๐๐ซ ๐๐จ๐ง๐ง๐๐๐ญ๐ข๐จ๐ง๐ฌ โข your ๐ฆ๐๐ซ๐ค๐๐ญ๐ข๐ง๐ ๐๐๐๐จ๐ฆ๐๐ฌ ๐ฌ๐ก๐๐ซ๐ฉ๐๐ซ ๐ฆ๐๐ฌ๐ฌ๐๐ ๐ข๐ง๐ ๐ข๐ฆ๐ฉ๐ซ๐จ๐ฏ๐๐ฌ ๐ข๐ง๐ฌ๐ญ๐๐ง๐ญ๐ฅ๐ฒ โข your ๐จ๐๐๐๐ซ๐ฌ ๐๐๐๐จ๐ฆ๐ ๐ฆ๐จ๐ซ๐ ๐ซ๐๐ฅ๐๐ฏ๐๐ง๐ญ โข you ๐ฎ๐ง๐๐๐ซ๐ฌ๐ญ๐๐ง๐ ๐ญ๐ก๐๐ข๐ซ ๐ฉ๐๐ข๐ง ๐ฉ๐จ๐ข๐ง๐ญ๐ฌ ๐๐ญ ๐ ๐๐๐๐ฉ๐๐ซ ๐ฅ๐๐ฏ๐๐ฅ 3๏ธโฃ ๐ป๐๐ ๐๐๐๐๐๐๐ ๐๐๐๐๐๐๐ ๐๐๐๐ ๐๐๐๐๐๐ ๐๐๐๐ โ ๐ฉ๐๐๐๐
๐๐๐๐๐๐๐๐๐ People donโt clearly understand: - Who you work with - What you do for them - What result you help them achieve If theyโre confused, they donโt buy. 4๏ธโฃ ๐พ๐๐๐ ๐๐๐๐๐๐๐๐ ๐
๐๐๐ ๐ฐ๐ช๐จ ๐๐๐๐๐๐๐๐ ๐๐๐๐๐? An ICA helps you: - Speak directly to your clientโs pain points - Design better products & services - Write clear, specific results in your offers - Create content that feels like itโs โtalking to themโ - Sell with clarity instead of force ๐บ๐๐๐๐๐ ๐๐๐๐๐ ๐ก The right offer + the right people = sales ๐ฐ If youโre struggling with engagement ๐, leads ๐ซ, or conversions โ โ itโs not a traffic problem ๐ฆ itโs an ICA problem ๐ฏ