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Most service providers only think in “surface problems.” But clients buy for emotional reasons far more than logical ones. There's a quote: PEOPLE BUY WITH EMOTIONS AND JUSTIFY THAT WITH LOGIC Every client has two destinations they’re trying to reach: 1️⃣ Surface-Level Destination: Better visuals. More consistent content. Stronger branding. More leads. More time saved. (The obvious stuff.) 2️⃣ Emotional Destination: This is the real driver behind every purchase — the state they want to feel: - Certainty: knowing their content/marketing is handled - Significance: feeling like their brand finally looks “legit” - Love & Connection: clients, partners, team appreciating the results - Growth: hitting new numbers - Contribution: making a bigger impact - Variety: escaping boredom and chaos with a smoother workflow And the truth? CERTAINTY and SIGNIFICANCE are the two forces that close almost every deal, no matter the service. When your offer, process, and messaging speak to these emotional destinations—not just the surface tasks—clients respond quickly. Because people don’t just want better edits, better graphics, or better marketing… They want to feel in control, respected, supported, and moving forward. Serve that emotional destination, and you’ll never struggle for clients. Action Step: Rewrite one part of your messaging (bio, offer description, intro DM) to highlight the emotional destination you create — not just the task you do. Below are examples with the emotional state labeled: {note: these are just examples you can customize your own} Video Editor → Emotional State: Significance + Certainty “I help [niche] look more professional online or [platform] and stay consistent with 12–16 polished videos every month — without you stressing about [pain/problem] again.” Why: - Significance: looking “legit” through high-volume, high-quality output - Certainty: predictable monthly deliverables Social Media Manager → Emotional State: Certainty + Growth

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Many people in this community are sharing actionable resources that will help them grow. I am learning sales from Cole Gordon. He is the founder of closer.io Since I am an APPOINTMENT SETTER and I have ambitions to become a REMOTE CLOSER here I am sharing the lessons I have learned so that my brothers and sisters can benefit from this whenever they are about to sell their services to clients Today I am going to share why clients buy from us : Clients don’t buy your service — they buy the state your service gives them. Every client has two states Current State (surface + emotional) Surface: - messy content - slow output - inconsistent branding - low reach - too much workload All these surface-level states lead them to the state that is Emotional: - stressed - frustrated - uncertain - embarrassed - stuck Desired State (surface + emotional) Surface: - clean edits - consistent posting - better marketing ROI - better visuals - more traffic/leads Emotional: - relief - confidence - momentum - pride - clarity Here comes YOU, YOUR OFFER, etc. Clients and all humans always want to move from the current to the desired state both on the surface and at the desired level Clients choose the option that feels: - easiest - safest - fastest - most predictable To go to that desired state If your service clearly shows: - “I can get you from your current state to → desired state with less effort, less risk, and more certainty,” they hire you. If not, they keep delaying. The Core Lesson in One Line Clients don’t buy your service. They buy the feeling of moving from their current state to their desired state — and they’ll choose whoever makes that path look the fastest and safest. ✅ACTIONABLE STEP: 1/Rewrite and demonstrate your service description to focus on the client’s desired state, not the tasks you perform. 2/Frame your OFFER as the transformation, not the task. Little example to make you understand (you can customize this later)

https://meet.google.com/wss-mrxg-arx Steps to join: 1. Please comment on this post why do you want to be a part of this course : https://www.skool.com/make-1k-5k-in-30-days-8449/marriage-guide-need-your-help?p=59b5bfa9 1. and then comment on this post: 'DONE' 2. I will check your comment and will let you in meeting