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1d โ€ข Tips & Resources๐Ÿ’ก
Specified Offer + Ideal Client=๐Ÿ’ธ๐Ÿ’ฐ
๐ˆ๐Ÿ ๐˜๐จ๐ฎ ๐ƒ๐จ๐งโ€™๐ญ ๐…๐ข๐ฑ ๐“๐ก๐ข๐ฌ ๐๐จ๐ฐ, ๐๐จ๐ญ๐ก๐ข๐ง๐  ๐„๐ฅ๐ฌ๐ž ๐–๐ข๐ฅ๐ฅ ๐–๐จ๐ซ๐ค
Defining Your Ideal Client Changes Everything
1๏ธโƒฃ ๐‘พ๐’‰๐’‚๐’• ๐’Š๐’” ๐’‚๐’ ๐‘ฐ๐’…๐’†๐’‚๐’ ๐‘ช๐’๐’Š๐’†๐’๐’• ๐‘จ๐’—๐’‚๐’•๐’‚๐’“ (๐‘ฐ๐‘ช๐‘จ)?
Itโ€™s a detailed profile of the exact type of client you want to work with โ€” not โ€œeveryone.โ€
A solid ICA includes:
  • ๐ƒ๐ž๐ฆ๐จ๐ ๐ซ๐š๐ฉ๐ก๐ข๐œ๐ฌโ€“ age, role, income, location
  • ๐๐ฌ๐ฒ๐œ๐ก๐จ๐ ๐ซ๐š๐ฉ๐ก๐ข๐œ๐ฌโ€“ beliefs, fears, motivations
  • ๐๐š๐ข๐ง ๐ฉ๐จ๐ข๐ง๐ญ๐ฌโ€“ what keeps them stuck
  • ๐ƒ๐ž๐ฌ๐ข๐ซ๐ž๐ฌ โ€“ what outcome they really want
  • ๐‹๐ข๐ค๐ข๐ง๐  & ๐๐ข๐ฌ๐ฅ๐ข๐ค๐ข๐ง๐ โ€“ what they respond to / avoid
  • ๐–๐ก๐ž๐ซ๐ž ๐ญ๐ก๐ž๐ฒ ๐ก๐š๐ง๐  ๐จ๐ฎ๐ญ โ€“ platforms, communities
  • ๐‡๐จ๐ฐ ๐ญ๐จ ๐ซ๐ž๐š๐œ๐ก ๐ญ๐ก๐ž๐ฆโ€“ messaging & channels that work
2๏ธโƒฃ๐–๐ก๐ฒ ๐œ๐ซ๐ž๐š๐ญ๐ข๐ง๐  ๐š๐ง ๐ˆ๐‚๐€ ๐ข๐ฌ ๐ฉ๐จ๐ฐ๐ž๐ซ๐Ÿ๐ฎ๐ฅ?
โ€ข you build a ๐๐ž๐ž๐ฉ๐ž๐ซ ๐œ๐จ๐ง๐ง๐ž๐œ๐ญ๐ข๐จ๐ง๐ฌ
โ€ข your ๐ฆ๐š๐ซ๐ค๐ž๐ญ๐ข๐ง๐  ๐›๐ž๐œ๐จ๐ฆ๐ž๐ฌ ๐ฌ๐ก๐š๐ซ๐ฉ๐ž๐ซ
๐ฆ๐ž๐ฌ๐ฌ๐š๐ ๐ข๐ง๐  ๐ข๐ฆ๐ฉ๐ซ๐จ๐ฏ๐ž๐ฌ ๐ข๐ง๐ฌ๐ญ๐š๐ง๐ญ๐ฅ๐ฒ
โ€ข your ๐จ๐Ÿ๐Ÿ๐ž๐ซ๐ฌ ๐›๐ž๐œ๐จ๐ฆ๐ž ๐ฆ๐จ๐ซ๐ž ๐ซ๐ž๐ฅ๐ž๐ฏ๐š๐ง๐ญ
โ€ข you ๐ฎ๐ง๐๐ž๐ซ๐ฌ๐ญ๐š๐ง๐ ๐ญ๐ก๐ž๐ข๐ซ ๐ฉ๐š๐ข๐ง ๐ฉ๐จ๐ข๐ง๐ญ๐ฌ ๐š๐ญ ๐š ๐๐ž๐ž๐ฉ๐ž๐ซ ๐ฅ๐ž๐ฏ๐ž๐ฅ
3๏ธโƒฃ ๐‘ป๐’‰๐’† ๐’ƒ๐’Š๐’ˆ๐’ˆ๐’†๐’”๐’• ๐’Ž๐’Š๐’”๐’•๐’‚๐’Œ๐’† ๐’Ž๐’๐’”๐’• ๐’‘๐’†๐’๐’‘๐’๐’† ๐’Ž๐’‚๐’Œ๐’†
โŒ ๐‘ฉ๐’“๐’‚๐’๐’… ๐’„๐’๐’๐’‡๐’–๐’”๐’Š๐’๐’
People donโ€™t clearly understand:
  • Who you work with
  • What you do for them
  • What result you help them achieve
If theyโ€™re confused, they donโ€™t buy.
4๏ธโƒฃ ๐‘พ๐’‰๐’‚๐’• ๐’‘๐’“๐’๐’ƒ๐’๐’†๐’Ž๐’” ๐’…๐’๐’†๐’” ๐‘ฐ๐‘ช๐‘จ ๐’‚๐’„๐’•๐’–๐’‚๐’๐’๐’š ๐’”๐’๐’๐’—๐’†?
An ICA helps you:
  • Speak directly to your clientโ€™s pain points
  • Design better products & services
  • Write clear, specific results in your offers
  • Create content that feels like itโ€™s โ€œtalking to themโ€
  • Sell with clarity instead of force
๐‘บ๐’Š๐’Ž๐’‘๐’๐’† ๐’•๐’“๐’–๐’•๐’‰ ๐Ÿ’ก
The right offer + the right people = sales ๐Ÿ’ฐ
If youโ€™re struggling with
engagement ๐Ÿ“‰,
leads ๐Ÿšซ, or
conversions โŒ โ€”
itโ€™s not a traffic problem ๐Ÿšฆ
itโ€™s an ICA problem ๐ŸŽฏ
3
4 comments
Md Tamjid Hossain
4
Specified Offer + Ideal Client=๐Ÿ’ธ๐Ÿ’ฐ
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