📊 Understanding Top and Absolute Top Metrics in Local Services Ads (LSA)
What Are Top and Absolute Top Metrics? 🤔 These are prominence metrics that help you understand where your ads are placed on the SERPs. Here's a breakdown of these key metrics: - Search top impression rate: Impr. (Top) % tells you the placement of your ads in the top portion of the search results. - Search absolute top impression rate: Impr. (Abs. Top) % indicates if your ad appears in the very first position on the page. Why Should You Care About These Metrics? 🚀 These metrics help you understand the visibility and prominence of your ads. Unlike average position, they don't rank your ads against others—they show the actual location of your ads. - Top Impression Share (Search top IS): Shows your ads' opportunity to show up among the top ads. - Absolute Top Impression Share (Search abs. top IS): Helps measure how often your ad appears in the very first position. Why Are These Metrics Important? 📍 These metrics are valuable because they can explain changes in your click-through rate (CTR), especially if your ad’s location changes on the SERPs. However, don’t use them as targets for bids. Sometimes, higher bids can push your ad into a more competitive auction, but it might end up in a less effective spot, leading to fewer clicks.