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Local Lead Labs

1k members • Free

328 contributions to Local Lead Labs
What should we cover in the next Local Lead Labs workshop?
We want these sessions to focus on the questions that will help you generate, convert, and close more local leads — so you set the agenda. Choose one: 1️⃣ Google Business Profile — rankings, categories, reviews, optimization, or something else? 2️⃣ Google Local Services Ads — lead quality, budget, ranking factors, disputes, or campaign structure? 3️⃣ Conversational AI — answering missed calls, qualifying leads, booking appointments, or following up automatically? Comment 1, 2, or 3 below, then add the specific question you want us to answer. We'll use the replies to shape an upcoming workshop, so if there’s something you’ve been stuck on, this is the time to ask. And if you know someone who would benefit from the conversation, invite them to join us.
What should we cover in the next Local Lead Labs workshop?
Pierre's LSA Growth Plan
Big thank-you to @Pierre Priale of Right Path Law Group in Chantilly, Virginia, for joining us yesterday! We covered three key strategies for optimizing Google Local Services Ads when running multiple practice areas: 1. Keep Message Leads Enabled to capture non-call inquiries. 2. Separate Campaigns by Practice Area to allow dedicated budgets and better opportunity matching for each service line. 3. Consistently Complete Lead Feedback so Google gets accurate signals on lead relevance and quality. Who else in the group is currently running multiple service lines through a single LSA setup?
Pierre's LSA Growth Plan
Google Is Moving Your Local Services Ads This Month — Do 3 Things First
👉 JOIN LIVE: https://streamyard.com/avdy8ut293 — Why show up live instead of catching the replay? Bring YOUR business and I will pull it up live to build you a real plan. Your Local Services Ads (LSAs), your Google Business Profile (GBP), your follow-up flow—I'll tell you what is costing you leads and what to fix first. That is an audit people pay hundreds, even thousands, for—completely FREE, on air. You do NOT need a webcam. Audio-only is fine, listening quietly is fine—just click the link and say your business name in the chat. Everyone who joins live also gets a free consultation session. ⚠️ Google is Rebuilding Local Services Ads THIS Month This is a deadline week. Google is fundamentally rebuilding how Local Services Ads work, and several businesses are being moved this month. 1️⃣ YOUR LSA IS BECOMING A GOOGLE ADS CAMPAIGN - The Shift: Local Services Ads are officially migrating into Google Ads as Performance Max campaigns with pay-per-lead goals. Starting with U.S. home and storefront services in August 2026, the migration will roll out in phases. - The Window: You get roughly a 14-day notice by email and a dashboard banner—that is your entire window. - What Changes: Weekly budgets convert to daily averages, bidding becomes automated, and your standalone LSA dashboard is retired. 2️⃣ "GOOGLE GUARANTEED" NO LONGER EXISTS - The Shift: Google retired the Google Guaranteed, Google Screened, and License Verified badges, replacing all three with a single Google Verified badge. Crucially, Google killed the money-back guarantee behind it. - The Risk: If your website, ads, truck wrap, or proposal PDF still promises a "Google-backed money-back guarantee," you are advertising something that is gone. 3️⃣ THE 6 QUESTIONS YOUR PHONE SHOULD ASK BEFORE YOU PICK UP - The Trap: Most owners buy an AI voice agent and then give it nothing useful to say. - The Workflow: I will walk you through the actual high-converting script: service type, location against your real service area, urgency, job size, decision-maker, and booking the slot. - The Value: A good AI agent doesn't just answer faster—it hands you clean evidence when a lead was out of area, a wrong service, or spam so you can get credited back. - The Data: Speed still determines who ranks. Response time is one of the primary pillars Google weighs, and speed-to-lead research shows that reaching someone in the first minute can lift conversion by up to 391%.
Google Is Moving Your Local Services Ads This Month — Do 3 Things First
⏳ COUNTDOWN: 5 MINUTES! ⏳
The LSA Workshop 🤖 is about to begin. Don't be the one who misses the intro! 🔗 Join Link: https://streamyard.com/avdy8ut29
🚨 Your Listing Says 24 Hours. Google Knows It Isn't.
👉 JOIN LIVE: https://streamyard.com/avdy8ut293 — Here's the whole point of showing up live instead of catching the replay: bring YOUR business and I'll pull it up on the call to give you a real strategy for it. Your Local Services Ads, your Google Business Profile, your follow-up flow—I'll tell you what's costing you leads and what to fix first. That's an audit people pay hundreds or thousands for, completely FREE, on air. You do NOT need a webcam. Audio-only is fine, listening quietly is fine—all you do is click the link and say the name of your business in the chat. Everyone who joins live also gets a free one-on-one consultation. ⚠️ The Contradictions Killing Your Visibility This week: there are structural contradictions sitting on your own Google listing right now, and Google sees every single one of them. 1️⃣ "OPEN 24 HOURS" THAT ISN'T - The Trap: Lots of businesses claim extended or around-the-clock hours, then let the phone roll to voicemail after five. Google doesn't just read your stated hours—it watches your answer rate, your missed calls, and how fast you respond. - The Fix: I'll show you exactly how to spot that gap on any listing—and if you bring yours to the call, I'll look at it with you live. Then we'll cover the only two honest fixes: change your hours, or put an AI voice agent on the line so the claim becomes 100% true. 2️⃣ THE 4.5-STAR BUSINESS BEATING YOUR 4.9 - The Trap: Most owners assume the best rating wins the top spot in the Map Pack or LSA auction. It regularly doesn't. - The Fix: I'll show you why a lower-rated competitor routinely outranks a higher-rated one—they answer faster, answer more often, and have fresher review velocity. We'll break down the four core pillars Google actually weighs (Reviews, Response time, Rating, Relevance) and explain where response time overtakes your star rating. If you're chasing a perfect 5.0 while your phone rings out at lunch, you're fixing the wrong thing.
🚨 Your Listing Says 24 Hours. Google Knows It Isn't.
1-10 of 328
Roxanne Escolano
5
93 points to level up
@roxanne-escolano-9449
LSA Specialist

Active 9h ago
Joined Dec 4, 2024
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