📊 Understanding Top and Absolute Top Metrics in Local Services Ads (LSA)

What Are Top and Absolute Top Metrics? 🤔

These are prominence metrics that help you understand where your ads are placed on the SERPs. Here's a breakdown of these key metrics:

Search top impression rate: Impr. (Top) % tells you the placement of your ads in the top portion of the search results.
Search absolute top impression rate: Impr. (Abs. Top) % indicates if your ad appears in the very first position on the page.

Why Should You Care About These Metrics? 🚀

These metrics help you understand the visibility and prominence of your ads. Unlike average position, they don't rank your ads against others—they show the actual location of your ads.

Top Impression Share (Search top IS): Shows your ads' opportunity to show up among the top ads.
Absolute Top Impression Share (Search abs. top IS): Helps measure how often your ad appears in the very first position.

Why Are These Metrics Important? 📍

These metrics are valuable because they can explain changes in your click-through rate (CTR), especially if your ad’s location changes on the SERPs. However, don’t use them as targets for bids. Sometimes, higher bids can push your ad into a more competitive auction, but it might end up in a less effective spot, leading to fewer clicks.

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