Stephenâs compliance presentation from today
Slide 1 â How to Craft a Powerful Compliant Zinzino Testimonial Personal ⢠Ethical ⢠Effective ⢠Shareable Write it down 45-60 seconds is best⌠then listen! Slide 2 â Why Testimonials Go Wrong 90% of compliance problems happen here ⢠Personal health stories ⢠Unintentional disease claims ⢠âI didnât know I crossed a lineâ Key takeaway: Good intentions â compliant language Slide 3 â The Regulatory Reality ⢠FDA & FTC strictly regulate what you say ⢠Disease claims include: o Diagnosing o Treating o Preventing o Curing ⢠The definition of a âdisease claimâ is very broad If it sounds medical, it probably is Slide 4 â The âFelt / Found / Feelâ Framework This framework can work â if used carefully â Non-compliant example: âI had chronic pain in my shoulder. I tried everything. Now Iâm pain-free.â â FDA interpretation: Treatment of arthritis Slide 5 â Making It Compliant What would make it compliant? â Avoid disease terms â Avoid âpainâ â Avoid âchronicâ â Compliant example: âAfter a car accident, I healed pretty well, but I just didnât feel right. Discomfort in my neck and back limited my range of motion. After 120 days using Balance Oil, I feel so much better.â Words matter. A lot. Slide 6 â Words to Avoid (Common Traps) ⢠Pain (outside exercise context) ⢠Chronic ⢠Arthritis ⢠Inflammation as a disease ⢠Gluten intolerance ⢠Near-sightedness â âI donât wear my glasses anymoreâ = Treatment of vision disorders Slide 7 â Inflammation: Use with Care Important clarification ⢠Inflammation can be discussed as a structure & function process ⢠Not as a disease or treatment claim â Safe framing: ⢠Inflammation is part of normal immune response ⢠It helps protect us from injury and infection Slide 8 â Visible vs Silent Inflammation What you can say ⢠Some inflammation is obvious (injury, infection) ⢠Some inflammation is silent ⢠Silent inflammation is widely studied as a risk factor â Educational, not therapeutic