4d (edited) • General discussion
Stephen’s compliance presentation from today
Slide 1 —
How to Craft a Powerful Compliant Zinzino Testimonial
Personal • Ethical • Effective • Shareable
Write it down
45-60 seconds is best… then listen!
Slide 2 — Why Testimonials Go Wrong
90% of compliance problems happen here
• Personal health stories
• Unintentional disease claims
• “I didn’t know I crossed a line”
Key takeaway:
Good intentions ≠ compliant language
Slide 3 — The Regulatory Reality
• FDA & FTC strictly regulate what you say
• Disease claims include:
o Diagnosing
o Treating
o Preventing
o Curing
• The definition of a “disease claim” is very broad
If it sounds medical, it probably is
Slide 4 — The “Felt / Found / Feel” Framework
This framework can work — if used carefully
❌ Non-compliant example:
“I had chronic pain in my shoulder. I tried everything. Now I’m pain-free.”
✔ FDA interpretation:
Treatment of arthritis
Slide 5 — Making It Compliant
What would make it compliant?
✔ Avoid disease terms
✔ Avoid “pain”
✔ Avoid “chronic”
✔ Compliant example:
“After a car accident, I healed pretty well, but I just didn’t feel right.
Discomfort in my neck and back limited my range of motion.
After 120 days using Balance Oil, I feel so much better.”
Words matter. A lot.
Slide 6 — Words to Avoid (Common Traps)
• Pain (outside exercise context)
• Chronic
• Arthritis
• Inflammation as a disease
• Gluten intolerance
• Near-sightedness
❌ “I don’t wear my glasses anymore”
= Treatment of vision disorders
Slide 7 — Inflammation: Use with Care
Important clarification
• Inflammation can be discussed as a structure & function process
• Not as a disease or treatment claim
✔ Safe framing:
• Inflammation is part of normal immune response
• It helps protect us from injury and infection
Slide 8 — Visible vs Silent Inflammation
What you can say
• Some inflammation is obvious (injury, infection)
• Some inflammation is silent
• Silent inflammation is widely studied as a risk factor
✔ Educational, not therapeutic
✔ Supported by thousands of studies
Slide 9 — The Information Age Problem
You’re helping people think better, not just feel better
Example framing:
“I’ve always been interested in health, but without training in biology or chemistry, I relied on the internet…
Eventually it became a swamp of conflicting claims.”
Slide 10 — The Zinzino Difference
Test-Based Nutrition
• “Test, don’t guess”
• Objective data
• Measurable results
This is your credibility anchor
Slide 11 — Information Age Tip #2
Use Your Tools
• AI chatbots: ChatGPT, Perplexity, Claude, Gemini
• Encourage exploration of:
o Omega-6 : Omega-3 ratio
o Brain health
o Pregnancy & child development
o Immunity
o Joints
o Sports & fitness
o Blood Sugar Balance
o Cardiovascular Disease
Zinzino leads the world in test-based nutrition
Slide 12 — Safe Testimonial Territory
These are generally safe:
• Energy
• Mental clarity
• Digestion (without disease claims)
• Mobility / range of motion
• Recovery from activity
• Mood and focus
✔ “My digestion improved”
❌ “Now I can eat gluten”
Slide 13 — The “Every Cell” A-HA Moment
This is where testimonials become powerful
1. Every gland, organ, tissue, and system is made of cells
2. Cell function is governed by the cell membrane
3. The membrane controls:
• Nutrient entry
• Waste removal
• Cell-to-cell communication
Slide 14 — Why Fatty Acids Matter
• Cell membranes are made largely of fatty acids
• The most important:
o Omega-3
o Omega-6
• Both are essential
• Balance matters more than quantity
When balance is lost → cell function declines
Slide 15 — Connecting the Dots
When cells struggle:
• Energy drops
• Immunity weakens
• Brain clarity suffers
• Recovery slows
This is not a disease claim
This is biology
Slide 16 — The Zinzino Balance Test
• Developed with a world-class lab in Oslo, Norway
• At-home dried blood spot test
• Measures 11 fatty acids
• Focus on Omega-6 : Omega-3 ratio
✔ Balanced = optimal cell function
✔ Out of balance = higher risk zone
Slide 17 — Modern Diet Reality
• Modern diets are overloaded with omega-6
• Severely deficient in omega-3
• This imbalance did not exist through most of human history
📎 (Optional slide note: link to “The Most Important Number” video)
Slide 18 — The Best News
• Over 1.5 million tests performed
• Clear, proven path:
1. Test
2. Use Balance Oil for 120 days
3. Retest
4. Adjust as needed
Keep a simple journal:
• Energy
• Mobility
• Focus
• Mood
• Memory
Slide 19 — Impact Words That Work
Use emotional language — not medical language
• IMAGINE a simple test for cell function
• WHAT IF you could improve every cell?
• I APPRECIATE how much better I feel
• I’M GRATEFUL to have found a simple, profound system
Slide 20 — Sports & Fitness Testimonials
You’re in luck if this is your angle
✔ Allowed:
• Stiffness from activity
• Soreness from workouts
• Recovery time
• Performance endurance
❌ Not allowed:
• Pain unrelated to activity
• Chronic joint conditions
Slide 21 — Aging: The See-Saw Model
Damage vs Repair
Damage side:
• Inflammation
• Oxidative stress
• Infection / Injury
Repair side:
• Raw materials
• Repair signals
• Omega-3 fatty acids
Balance determines aging trajectory
Slide 22 — Aging Testimonials (Safe & Powerful)
Energy is gold
✔ Example:
“When I turned 50, I felt like I was running on empty.
Now I have the energy to exercise, play with my grandkids, and enjoy life again.”
Slide 23 — The Safest Testimonials of All
Company Accolades
Choose what matters to you and your audience
Slide 24 — Zinzino: Why I Trust This Company
• Publicly traded
o Nasdaq First North Premier Growth Market
o Ticker: ZZB
o U.S. OTC: ZNZNF
• Transparent financials
Slide 25 — Science Checklist
✔ Real scientists & clinicians
✔ World-class certified lab
✔ Peer-reviewed research
✔ Strong patent protection
This matters
Slide 26 — A Complete Nutrition System
• Products designed to work together
• No guessing
• No supplement overload
✔ “I used to have a cabinet full of bottles I wasn’t using…”
Slide 27 — Final Thought
A great testimonial:
• Educates
• Empowers
• Inspires curiosity
• Respects science
• Protects compliance
That’s how you build trust—and a business.
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Stephen’s compliance presentation from today
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